Start-up Marketing & Brand Growth (Rebel Curves, The Art of Yesterday) at Rebel Curves & The Art of Yesterday

Over nearly a decade working in and building early-stage brands, I developed a broad, hands-on expertise in digital marketing, brand building, and scalable online operations for start-ups. I launched and grew two niche e-commerce brands — Rebel Curves (vintage-inspired fashion) and The Art of Yesterday (retro art & posters) — taking full ownership of strategy, marketing, and execution. This included: Building Shopify-based online shops and optimizing the full customer journey Creating and managing paid campaigns across Instagram, Pinterest, and Meta Developing brand identities, messaging, and content that resonates with niche audiences Producing creative assets — from AI-assisted design and photo editing to social media materials Expanding reach through partnerships (e.g., Wayfair, KARE, Westwing) and pop-up events Managing growth, sales, and lean operations from scratch This end-to-end experience gives me a deep understanding of what early-stage businesses need: clear positioning, efficient marketing systems, and campaigns that convert — even with limited resources.