I am a multidisciplinary designer focused on fashion design, styling, and trend research, with over 19 years of experience translating conceptual ideas into tangible outcomes. I explore aesthetics, material experimentation, and editorial direction across fashion, culture, and communication. As the founder and partner of 2type Mag and 2type.co, I’ve led editorial projects, developed narratives, and curated visual content that bridges fashion and storytelling. I have collaborated with brands such as Converse, Reebok, and JCPenney, blending creativity with strategic execution through thoughtful storytelling.

Paula G Franco

I am a multidisciplinary designer focused on fashion design, styling, and trend research, with over 19 years of experience translating conceptual ideas into tangible outcomes. I explore aesthetics, material experimentation, and editorial direction across fashion, culture, and communication. As the founder and partner of 2type Mag and 2type.co, I’ve led editorial projects, developed narratives, and curated visual content that bridges fashion and storytelling. I have collaborated with brands such as Converse, Reebok, and JCPenney, blending creativity with strategic execution through thoughtful storytelling.

Available to hire

I am a multidisciplinary designer focused on fashion design, styling, and trend research, with over 19 years of experience translating conceptual ideas into tangible outcomes. I explore aesthetics, material experimentation, and editorial direction across fashion, culture, and communication. As the founder and partner of 2type Mag and 2type.co, I’ve led editorial projects, developed narratives, and curated visual content that bridges fashion and storytelling. I have collaborated with brands such as Converse, Reebok, and JCPenney, blending creativity with strategic execution through thoughtful storytelling.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Content Director & Photography Producer at 2TYPE MAG / 2TYPE.CO
August 1, 2015 - October 21, 2025
General director. Write and review contents for print magazine and website. Selection of information (contents, interviews, pictures and illustrations, etc). Coverage of cultural and fashion events. Coordinator in fashion editorials and photography sessions. Public relations. Design consultant.
Conceptualization of brands in the creative sector (Coolhunter) at Coolhunter Nation + The Coolhunter Agency
January 1, 2017 - Present
Conceptualization of brands in the creative sector. Market analysis, target, product portfolio. Direction of the promotion strategy, disclosure and sales. Provider advice for product / service. Brand brief design. Printed magazine with 5 editions of 10,000 copies each, distributed in the main cities of Colombia. Online trend news platform featuring content on culture, fashion, lifestyle, and music. Press.
Creative & Content Strategist at Barbara & Frick
July 1, 2019 - October 21, 2025
Multifunctional professional in market research, fashion production, and content management, focused on digital innovation and international campaigns: Led market research and opportunity analysis for new products on RCN’s digital platform, applying SCRUM and Design Thinking, and synthesizing key insights into strategic reports and visual boards. Oversaw the execution of the Reebok Latin America campaign, optimizing timelines, goal achievement, and coordination with clients and influencers, ensuring high-quality deliverables. Developed editorial content for Bazzar Bog and managed product inventory updates, improving Marketplace category organization and user experience.
Fashion Designer at Deer&Mink / Loro Beach
March 1, 2022 - October 21, 2025
Conceptualization, design, and execution of mixed textile techniques across diverse products, integrating craftsmanship and innovation. Development of design studios and creative processes focused on material experimentation and product differentiation. Trend concept creation, fashion collection design, and development of online and offline communication strategies.
Garment CAD Designer / Fashion Designer at Superior Group
March 1, 2022 - October 21, 2025
Garment CADS drawing, techpacks assembly and construction sheets for brands as Arkiteck, People, Candyman, Strong by Zumba, SA Fishing, and others. Adobe Illustrator skills.
General Director at 2TYPE MAG / 2TYPE.CO
August 1, 2015 - October 21, 2025
Write and review contents for print magazine and website. Selection of information (contents, interviews, pictures and illustrations, etc). Coverage of cultural and fashion events. Coordinator in fashion editorials and photography sessions. Public relations. Design consultant.
Creative & Content Strategist at Coolhunter Nation + The Coolhunter Agency
January 1, 2017 - Present
Conceptualization of brands in the creative sector. Market analysis, target, product portfolio. Direction of the promotion strategy, disclosure and sales. Provider advice for product / service. Brand brief design. Printed magazine with 5 editions of 10,000 copies each, distributed in the main cities of Colombia. Online trend news platform featuring content on culture, fashion, lifestyle, and music. Press.
Fashion Production & Market Research Specialist at Barbara & Frick
July 1, 2019 - October 21, 2025
Multifunctional professional in market research, fashion production, and content management, focused on digital innovation and international campaigns: Led market research and opportunity analysis for new products on RCN’s digital platform, applying SCRUM and Design Thinking, and synthesizing insights into strategic reports and visual boards. Oversaw the Reebok Latin America campaign and editorial content for Bazzar Bog; managed product inventory and improved marketplace UX.
Fashion Designer at Deer&Mink / Loro Beach
March 1, 2022 - October 21, 2025
Conceptualization, design, and execution of mixed textile techniques across diverse products, integrating craftsmanship and innovation. Development of design studios and creative processes focused on material experimentation and product differentiation. Trend concept creation, fashion collection design, and development of online and offline communication strategies. Experience in consumer research, sales strategies, and lookbook/campaign production.
Garment CAD Designer / Fashion Designer at Superior Group
March 1, 2022 - October 21, 2025
Garment CADs drawing, techpacks assembly and construction sheets for brands such as Arkiteck, People, Candyman, Strong by Zumba, SA Fishing, and others. Proficient in Adobe Illustrator.

Education

Fashion Design at Escuela de Diseño y Mercadeo de Moda Arturo Tejada Cano
January 1, 2006 - October 21, 2025
Screen Printing Technical at Gráfartex
January 1, 2007 - October 21, 2025
Fashion Media and Journalism at Espacio Buenos Aires
January 1, 2010 - October 21, 2025
Portfolio Prep / Art as a Second Language at PI Art Center
January 1, 2024 - October 21, 2025
Visual Merchandising and Strategic Marketing at Espacio Buenos Aires
January 1, 2010 - October 21, 2025
Runway and Fashion Show Management at Espacio Buenos Aires
January 1, 2010 - October 21, 2025
Fashion Styling and Image Consulting at Escuela de Diseño y Moda Donato Delego
January 1, 2009 - October 21, 2025
Digital Textile Illustration Workshop at Casa Tinta
January 1, 2017 - October 21, 2025
E-commerce at MDALatam University
January 1, 2019 - October 21, 2025
Instagram Pro at MDALatam University
January 1, 2018 - October 21, 2025
Digital Marketing at MDALatam University
January 1, 2019 - October 21, 2025
Streetwear Essentials at The New School - Parsons X Complex
January 1, 2024 - October 21, 2025
Fashion Business Essentials at The New School - Parsons
January 1, 2025 - October 21, 2025
Fashion Design at Escuela de Diseño y Mercadeo de Moda Arturo Tejada Cano
January 11, 2030 - January 1, 2006
Screen Printing Technical at Graffartex
January 11, 2030 - January 1, 2007
Fashion Media and Journalism at Graffartex
January 11, 2030 - January 1, 2007
Visual Merchandising and Strategic Marketing at Espacio Buenos Aires
January 11, 2030 - January 1, 2010
Fashion Styling and Image Consulting at Espacio Buenos Aires
January 11, 2030 - January 1, 2010
Portfolio Prep / Art as a Second Language at Espacio Buenos Aires
January 11, 2030 - January 1, 2010
Runway and Fashion Show Management at Escuela de Diseño y Moda Donato Delego
January 11, 2030 - January 1, 2009
Fashion Intensive Seminar: Journalism and Fashion Photography at Espacio Buenos Aires
January 11, 2030 - January 1, 2010
Digital Textile Illustration Workshop at Casa Tinta
January 11, 2030 - January 1, 2017
E-commerce at MDALatam University
January 1, 2019 - October 21, 2025
Instagram Pro at MDALatam University
January 1, 2018 - October 21, 2025
Digital Marketing at MDALatam University
January 1, 2019 - October 21, 2025
Streetwear Essentials at The New School - Parsons X Complex
January 1, 2024 - October 21, 2025
Fashion Business Essentials at The New School - Parsons
January 1, 2025 - October 21, 2025
PI Art Center - Fashion Dept. at PI Art Center
January 1, 2024 - October 21, 2025

Qualifications

Seed Capital Program participant
January 11, 2030 - October 21, 2025
Entrepreneurship talks participant
January 11, 2030 - October 21, 2025
Behance Colombia event organizer (with 2TYPE MAG)
January 11, 2030 - October 21, 2025
Digital Marketing Certification
January 11, 2030 - October 21, 2025
Fashion Design
January 11, 2030 - January 1, 2006
Screen Printing Technical
January 11, 2030 - January 1, 2007
Fashion Media and Journalism
January 11, 2030 - January 1, 2007
Visual Merchandising and Strategic Marketing
January 11, 2030 - January 1, 2010
Fashion Styling and Image Consulting
January 11, 2030 - January 1, 2010
Portfolio Prep / Art as a Second Language
January 11, 2030 - January 1, 2010
Runway & Fashion Show Management
January 11, 2030 - January 1, 2009
Fashion Intensive Seminar: Journalism and Fashion Photography
January 11, 2030 - January 1, 2010
Digital Textile Illustration Workshop
January 11, 2030 - January 1, 2017
E-commerce
January 1, 2019 - October 21, 2025
Instagram Pro
January 1, 2018 - October 21, 2025
Digital Marketing
January 1, 2019 - October 21, 2025
Streetwear Essentials
January 1, 2024 - October 21, 2025
Fashion Business Essentials
January 1, 2025 - October 21, 2025
PI Art Center - Fashion Dept.
January 1, 2024 - October 21, 2025

Industry Experience

Media & Entertainment, Retail, Manufacturing, Education, Professional Services, Consumer Goods, Other