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Hola! I’m a multidisciplinary designer passionate about crafting thoughtful and intuitive digital experiences. With a background in branding and marketing design, I’m now focused on bridging visual storytelling with user-centered design. I approach every project as an opportunity to solve communication challenges through research, empathy, and clear design systems, creating systems that not only look consistent but also enhance usability and engagement.…Hola! I’m a multidisciplinary designer passionate about crafting thoughtful and intuitive digital experiences. With a background in branding and marketing design, I’m now focused on bridging visual storytelling with user-centered design. I approach every project as an opportunity to solve communication challenges through research, empathy, and clear design systems, creating systems that not only look consistent but also enhance usability and engagement.

Paulina Jiménez Covarrubias

Brand Designer, Product Designer, Graphic Designer, +5

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Hola! I’m a multidisciplinary designer passionate about crafting thoughtful and intuitive digital experiences. With a background in branding and marketing design, I’m now focused on bridging visual storytelling with user-centered design. I approach every project as an opportunity to solve communication challenges through research, empathy, and clear design systems, creating systems that not only look consistent but also enhance usability and engagement.…Hola! I’m a multidisciplinary designer passionate about crafting thoughtful and intuitive digital experiences. With a background in branding and marketing design, I’m now focused on bridging visual storytelling with user-centered design. I approach every project as an opportunity to solve communication challenges through research, empathy, and clear design systems, creating systems that not only look consistent but also enhance usability and engagement.

Available to hire

Hola! I’m a multidisciplinary designer passionate about crafting thoughtful and intuitive digital experiences. With a background in branding and marketing design, I’m now focused on bridging visual storytelling with user-centered design. I approach every project as an opportunity to solve communication challenges through research, empathy, and clear design systems, creating systems that not only look consistent but also enhance usability and engagement.

Skills

Figma

Branding

Product Design

Experience Level

Figma

Expert

Branding

Expert

Product Design

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Catalan; Valencian

Intermediate

Work Experience

Marketing & Brand Designer at Soprano Design

November 1, 2017 - February 1, 2024

Designed and implemented the company’s Brand System, developing scalable assets and guidelines to ensure visual and functional consistency across all touchpoints including social media, collateral, presentation decks, campaigns, Google Ads, landing pages, website UX/UI, event stands, merchandising, and internal stationery. Led the internal implementation of two rebrands, ensuring seamless adoption across all platforms. Collaborated with the marketing and web teams to improve the company’s website UX/UI, optimizing layout, navigation, and visuals for better usability and conversion.

Graphic Designer at Pal Robotics

November 1, 2015 - December 1, 2016

Helped expanding, evolving and unifying branding across different media platforms. Redesigned stationery elements, collateral, merchandise, event stands, and illustrations, following and enhancing brand guidelines.

Graphic Designer at The Yes Brand

October 1, 2014 - March 1, 2015

Executed improvements and produced final arts files for various packaging projects. Developed packaging mockups and client presentations. Created stationery, collateral, and other brand assets in alignment with brand guidelines.

Graphic Designer at Abordar, casa de películas

November 1, 2013 - April 1, 2014

Designed and adapted movie posters for the Spanish market. Implemented online and offline marketing campaigns to promote films. Designed posters, datasheets, magazine ads, online banners, social media, roll-up posters, and merchandise to support promotional efforts.

Freelance Graphic Designer at Various

May 1, 2024 - Present

Defined brand strategy: briefing & research, target & benchmark analysis, brand personality & values. Creative exploration to craft visual identity system: mood boards & trends research. Prepared final assets & brand guide to implement.