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Hello! I'm a PR & Communication Specialist with experience in fashion and luxury environments, working across influencer marketing, media relations, corporate communications, and brand events. I thrive on coordinating with media, creatives and cross-functional teams to deliver consistent and impactful brand communication. I have a strong background in trend research, content development, and performance analysis, with a detail-oriented and proactive approach. I enjoy turning insights into market-aligned creative proposals and delivering concepts that reinforce a brand's identity.…Hello! I'm a PR & Communication Specialist with experience in fashion and luxury environments, working across influencer marketing, media relations, corporate communications, and brand events. I thrive on coordinating with media, creatives and cross-functional teams to deliver consistent and impactful brand communication. I have a strong background in trend research, content development, and performance analysis, with a detail-oriented and proactive approach. I enjoy turning insights into market-aligned creative proposals and delivering concepts that reinforce a brand's identity.

Paula Barragan

PR Freelancer, Marketing Strategist, Community Manager

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Hello! I'm a PR & Communication Specialist with experience in fashion and luxury environments, working across influencer marketing, media relations, corporate communications, and brand events. I thrive on coordinating with media, creatives and cross-functional teams to deliver consistent and impactful brand communication. I have a strong background in trend research, content development, and performance analysis, with a detail-oriented and proactive approach. I enjoy turning insights into market-aligned creative proposals and delivering concepts that reinforce a brand's identity.…Hello! I'm a PR & Communication Specialist with experience in fashion and luxury environments, working across influencer marketing, media relations, corporate communications, and brand events. I thrive on coordinating with media, creatives and cross-functional teams to deliver consistent and impactful brand communication. I have a strong background in trend research, content development, and performance analysis, with a detail-oriented and proactive approach. I enjoy turning insights into market-aligned creative proposals and delivering concepts that reinforce a brand's identity.

Available to hire

Hello! I’m a PR & Communication Specialist with experience in fashion and luxury environments, working across influencer marketing, media relations, corporate communications, and brand events. I thrive on coordinating with media, creatives and cross-functional teams to deliver consistent and impactful brand communication.

I have a strong background in trend research, content development, and performance analysis, with a detail-oriented and proactive approach. I enjoy turning insights into market-aligned creative proposals and delivering concepts that reinforce a brand’s identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

PR & Communication Specialist at Antonio Puig

October 1, 2024 - October 1, 2025

Execution of influencer marketing campaigns, including influencer scouting, campaign coordination, and post-campaign performance analysis. Management of PR and communication activities across five fashion and luxury brands simultaneously. Research and identification of influencers aligned with each brand’s values and positioning. Media relations management, including daily communication with national media, journalists, stylists, and editorial teams. Planning and on-site coordination of corporate events, fashion shows, and brand activations. Development of corporate communications and PR activities including media monitoring, press clippings, and coverage analysis.

Designer at NUDE PROJECT

March 1, 2024 - September 1, 2024

Cross-functional coordination between creative teams, production teams, and clients to align creative execution with production feasibility and commercial requirements. Global trend research to ensure product designs matched international markets and the client’s creative and commercial direction (primarily using WGSN). Coordination of strategic presentations and showrooms for clients. Negotiation with clients on development and production conditions, including timelines, order volumes based on production capacity, technical feasibility, and cost constraints. End-to-end management of product development follow-up with internal teams to meet deadlines and optimize processes.

Product Development & Client Operations at TROPIC KNITS

October 1, 2023 - March 1, 2024

End-to-end management of Shopify e-commerce operations; content creation and performance-driven campaigns; ongoing analysis of sales, traffic and conversion rate to support data-driven decision-making; product and promotion planning; one-to-one coordination and management of mid & small creators; development of content playbooks and guidelines; design of graphic assets for e-commerce, social media and in-store signage; event coordination.

E-commerce & Content Specialist at NAIVE SOCKS

September 1, 2022 - February 1, 2023

E-commerce operations support including managing Shopify store, content creation and performance campaigns; ongoing analysis of sales, traffic and conversion metrics; development of content playbooks and guidelines; coordination of creators.