Organised and proactive creative producer and communication professional with experience in PR, digital campaigns, film and content production. Skilled in media coordination, reporting, and crafting clear, accurate copy. Passionate about marketing, international publicity, and supporting high-pressure campaign environments.

Paula Castro Fraga

Organised and proactive creative producer and communication professional with experience in PR, digital campaigns, film and content production. Skilled in media coordination, reporting, and crafting clear, accurate copy. Passionate about marketing, international publicity, and supporting high-pressure campaign environments.

Available to hire

Organised and proactive creative producer and communication professional with experience in PR, digital campaigns, film and content production. Skilled in media coordination, reporting, and crafting clear, accurate copy. Passionate about marketing, international publicity, and supporting high-pressure campaign environments.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Producer at "Don't Damn the Sun"
July 1, 2025 - Present
Official selection for Short Film Competition at José Ignacio International Festival. Coordinated departments and ensured communication flow between teams; created and tracked budget; organized locations and casting; managed crew hiring and equipment booking; oversaw post-production scheduling and delivery; ensured deadlines were met.
Producer at "Don't Damn the Sun" (Short Film)
July 1, 2025 - Present
On-set producer for a short film; coordinated departments, on-set communication, and budget tracking. Drafted call sheets, production reports, and managed logistics (travel, catering). Hired crew including intimacy coordinator; scouted locations; managed casting and equipment bookings. Coordinated the creative team to meet deadlines and deliver content; supported director and 1st AD on set; organized post-workflow with on-set footage storage and naming conventions.
Producer at "Greenka"
March 2, 2025 - Present
Coordinated departments and ensured communication flow between teams for a promotional video. Created and monitored the overall budget; scheduled shoots; wrote risk assessments and call sheets; managed production reports and logistics (travel, catering); handled crew hiring and locations scouting; coordinated the creative team to meet deadlines; oversaw post-production delivery and handover.
Executive Producer at Celestes
August 2, 2024 - Present
Coordinated departments and ensured effective communication flow between teams. Created and monitored the overall budget; tracked shooting schedules and production reports; managed hiring of crew, locations, casting and equipment; supervised post-production handover; supported director and 1st AD on set. Recognized for leadership and oversight of multiple music video projects.
Executive Producer at Celestes (Music Video)
August 1, 2024 - Present
Coordinated departments and ensured clear communication flow between teams. Created and monitored the overall budget; wrote risk assessments; produced call sheets and production reports; managed logistics (travel, catering). Led crew hiring (including intimacy coordinator), location scouting, casting management, and equipment bookings. Coordinated the creative team to meet deadlines and deliver content. Supported director and 1st AD on set; managed on-set footage storage and naming conventions for efficient post-workflow.
Community Manager at Cámara / TBWA
May 1, 2023 - August 1, 2024
Analyzed campaign performance via Meta Business Suite for 8 brands, optimizing content strategies and increasing engagement and reach by 40%. Streamlined Nissan's social media engagement using Meta platform, increasing followers by 50%. Contributed creative ideas to campaigns and briefing materials for media events. Monitored and tracked digital campaigns and leads, adhering to brand budgets. Built relationships with media and influencers to boost brand visibility. Drafted copy for social campaigns, internal communications, and press-style materials. Ensured messaging consistency across channels and aligned tone with corporate goals. Coordinated the creative team to meet deadlines and supported on-set logistics.

Education

MAP Producing at MetFilm School London
September 1, 2024 - September 1, 2025
BA Communications at Universidad de Montevideo
March 1, 2019 - March 1, 2023
BA Communications at Universidad de Montevideo
March 1, 2019 - March 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services