Paula Daniela Castro Gamboa

Available to hire

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Content Moderator at Teleperformance
January 1, 2025 - January 1, 2026
Moderated high volumes of user-generated content (500+ items per shift) in compliance with platform policies, safety guidelines, and quality standards. Maintained quality scores above 99% while meeting strict performance and productivity KPIs. Demonstrated attention to detail, emotional resilience, and professionalism when reviewing sensitive content. Sustained high productivity across the campaign.
Consumer behavior psychologist - Freelance at Freelance
January 1, 2022 - January 1, 2024
Analyzed consumer behavior data to optimize social media and marketing approaches, resulting in a 25% uptick in customer engagement and brand loyalty through tailored messaging and strategic content placements. Established innovative psychological marketing campaigns that targeted specific consumer segments, leading to a 30% rise in sales for the company's products and services. Collaborated with the marketing team to create engaging social media content that resonated with the target audience, resulting in a 20% increase in followers and a 15% growth in website traffic.
Community psychologist at RETACO
January 1, 2020 - January 1, 2021
Developed and facilitated mutual support networks among residents, significantly enhancing community cohesion and social well-being. Continuously adapted and improved intervention strategies by analyzing data collected from the community, ensuring maximum impact and efficiency. Successfully conducted educational workshops and seminars for residents.
Community psychologist at Foundation Hogar San Mauricio
January 1, 2019 - January 1, 2020
Implemented comprehensive mental health programs catered to the specific needs of children, promoting emotional well-being and resilience. Successfully organized and facilitated group therapy sessions, individual counseling, and art therapy workshops, significantly improving the emotional and psychological well-being of the children. Executed training programs for caregivers and staff members, enhancing their understanding of child psychology and effective caregiving techniques, resulting in a more nurturing environment for the children.
Consumer behavior psychologist at Freelance
January 1, 2022 - January 1, 2024
Analyzed consumer behavior data to optimize social media and marketing approaches, resulting in a 25% uptick in customer engagement and brand loyalty through tailored messaging and strategic content placements. Established innovative psychological marketing campaigns that targeted specific consumer segments, leading to a 30% rise in sales for the company's products and services. Collaborated with the marketing team to create engaging social media content that resonated with the target audience, resulting in a 20% increase in followers and a 15% growth in website traffic.

Education

Bachelor of Psychology at Universidad Externado de Colombia
January 11, 2030 - May 1, 2021
Bachelor of Psychology at Universidad Externado de Colombia
January 11, 2030 - May 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Non-Profit Organization, Professional Services, Media & Entertainment