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I'm a Senior Designer with over 9 years of experience specializing in art direction and UX design. I've worked with global brands such as Coca-Cola and L'Oréal, and I'm passionate about creating user-centered designs that drive engagement. I thrive on collaboration and enjoy optimizing workflows with the help of generative AI and data-driven strategies.…

Paula Cociolo

Graphic Designer, UX Designer, Web Designer, +3

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I'm a Senior Designer with over 9 years of experience specializing in art direction and UX design. I've worked with global brands such as Coca-Cola and L'Oréal, and I'm passionate about creating user-centered designs that drive engagement. I thrive on collaboration and enjoy optimizing workflows with the help of generative AI and data-driven strategies.…

Available to hire

I’m a Senior Designer with over 9 years of experience specializing in art direction and UX design. I’ve worked with global brands such as Coca-Cola and L’Oréal, and I’m passionate about creating user-centered designs that drive engagement. I thrive on collaboration and enjoy optimizing workflows with the help of generative AI and data-driven strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Italian

Advanced

English

Intermediate

Catalan; Valencian

Beginner

Work Experience

Senior Visual & UX Event Designer at Seven Mila

September 1, 2025 - Present

Led the end-to-end redesign of the agency's web ecosystem, enhancing conversion rates and visual hierarchy for strategic content. Developed and maintained component libraries in Figma, streamlining production workflows. Managed prototypes and presented business cases to stakeholders.

Digital Marketing & Web Designer at Futurum Agency – Santiago, Chile

January 31, 2025 - August 19, 2025

Led communication strategy for a real estate client by managing branding, social media, Facebook Ads, and email campaigns via Mailchimp. Created and iterated UI designs collaborating with Digital and Data Science teams. Delivered high-impact digital marketing campaigns focused on visual appeal and measurable results.

Graphic, Web and UX Designer at Ases y Reinas

January 1, 2025 - September 1, 2025

Developed web interfaces focusing on user experience for emerging brands across Spanish and Argentine markets, ensuring high-quality design solutions.

Graphic, Web and UX Designer at Ases y Reinas - Madrid, Spain

January 1, 2025 - Present

In charge of visual communication for various clients in the Argentine and Spanish markets including creation of visual identities, graphic pieces, and web interfaces focused on user experience.

Video Editor & Content Creator at Fisionline Spain – Madrid, Spain

June 1, 2024 - August 19, 2025

Supervised design and maintenance of YouTube channels, edited videos, created social media content, and developed strategies to increase engagement across digital platforms by optimizing video content for maximum reach.

Senior Graphic Designer – Art Director at Picnic Agency – Argentina/Uruguay

December 31, 2022 - August 19, 2025

Led creative direction of digital marketing campaigns including Facebook Ads and email design in Mailchimp. Collaborated with Data Science teams to ensure project performance and success.

Digital Marketing & Web Designer at Futurum Agency

December 1, 2022 - January 1, 2025

Spearheaded visual strategies for various clients, managing social media campaigns and landing pages. Focused on high-impact performance design and data-driven iterations.

Senior Graphic Designer at Silkey Mundial – Buenos Aires, Argentina

February 1, 2020 - August 19, 2025

Designed corporate branding materials across digital and print media maintaining visual consistency. Enhanced company social media presence by creating engaging visual content.

Art Director at McCann Buenos Aires – Buenos Aires, Argentina

January 1, 2018 - August 19, 2025

Developed impactful design campaigns for major clients including Camel, Sodimac LATAM, Coca-Cola, L'Oréal, and Mastercard. Created digital, print, and out-of-home media aligned with brand guidelines and campaign objectives.

Art Director at McCann Buenos Aires

January 1, 2016 - January 1, 2018

Executed visual campaigns for major global brands, ensuring consistency across digital, print, and out-of-home media.