I’m a creative marketer with 5+ years of experience growing brands across lifestyle, fashion, beauty, and tech. I love turning ideas into strategies that truly connect with people, building communities, and using data to make content perform. I’ve worked as a freelancer with brands like Versace, Dolce & Gabbana, Michael Kors, MAC Cosmetics, and Clinique on advertising and in-store campaigns across multiple countries in Latin America.

Paula Maguina

PRO

I’m a creative marketer with 5+ years of experience growing brands across lifestyle, fashion, beauty, and tech. I love turning ideas into strategies that truly connect with people, building communities, and using data to make content perform. I’ve worked as a freelancer with brands like Versace, Dolce & Gabbana, Michael Kors, MAC Cosmetics, and Clinique on advertising and in-store campaigns across multiple countries in Latin America.

Available to hire

I’m a creative marketer with 5+ years of experience growing brands across lifestyle, fashion, beauty, and tech. I love turning ideas into strategies that truly connect with people, building communities, and using data to make content perform. I’ve worked as a freelancer with brands like Versace, Dolce & Gabbana, Michael Kors, MAC Cosmetics, and Clinique on advertising and in-store campaigns across multiple countries in Latin America.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Advanced

Work Experience

Digital Project Manager / Growth Marketer at Alteam
September 1, 2024 - Present
Built and executed content strategies across LinkedIn, newsletters, and podcasts to support lead generation, collaborating with Product and Sales to align messaging and launch new service offers while tracking KPIs and optimizing funnels based on data and user insights.
Marketing & PR Manager at Otaduy
January 15, 2023 - September 30, 2024
Led influencer partnerships, digital campaigns, and brand events, increasing qualified leads by 30%. Managed CRM and digital touchpoints to drive conversions and brand loyalty, while building and maintaining press and community relationships across EU markets.
Junior Marketing and C ommunications Analyst at Tribu Growth Agency
December 1, 2021 - August 15, 2022
Led campaign performance reporting and creative content production for tech clients, delivering strategy and creative direction for social media, web, and commercial materials.

Education

Bachelor's Degree in Communications at University of Lima
April 1, 2015 - July 30, 2021
Master's in Fashion & Luxury Marketing Management at ESIC
October 2, 2022 - October 30, 2023

Qualifications

French Baccalaureate in Economics and Social Sciences
January 11, 2030 - October 9, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail
    uniE608 Multimedia Portfolio
    I create ad content that not only looks good but converts. With experience testing campaigns across sectors and a good eye for trends, aesthetics, and clear messaging, I know how to make content work. videoeditor contencreator artdirector