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Brand strategist with 7+ years specializing in creative direction, social media strategy, and brand identity for high-impact markets. Former Engagement Brand Owner at imagin, expert in audience research, brand strategy, and campaign performance optimization. I transform brands into magnetic, authentic experiences through data-driven creativity and strategic positioning that drives lasting relevance. Capacity to work in English, Spanish, Catalan, and French.…Brand strategist with 7+ years specializing in creative direction, social media strategy, and brand identity for high-impact markets. Former Engagement Brand Owner at imagin, expert in audience research, brand strategy, and campaign performance optimization. I transform brands into magnetic, authentic experiences through data-driven creativity and strategic positioning that drives lasting relevance. Capacity to work in English, Spanish, Catalan, and French.

Paula Cárdenas

Brand Strategist, Marketing Strategist, Marketing Consultant, +1

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Brand strategist with 7+ years specializing in creative direction, social media strategy, and brand identity for high-impact markets. Former Engagement Brand Owner at imagin, expert in audience research, brand strategy, and campaign performance optimization. I transform brands into magnetic, authentic experiences through data-driven creativity and strategic positioning that drives lasting relevance. Capacity to work in English, Spanish, Catalan, and French.…Brand strategist with 7+ years specializing in creative direction, social media strategy, and brand identity for high-impact markets. Former Engagement Brand Owner at imagin, expert in audience research, brand strategy, and campaign performance optimization. I transform brands into magnetic, authentic experiences through data-driven creativity and strategic positioning that drives lasting relevance. Capacity to work in English, Spanish, Catalan, and French.

Available to hire

Brand strategist with 7+ years specializing in creative direction, social media strategy, and brand identity for high-impact markets. Former Engagement Brand Owner at imagin, expert in audience research, brand strategy, and campaign performance optimization. I transform brands into magnetic, authentic experiences through data-driven creativity and strategic positioning that drives lasting relevance.

Capacity to work in English, Spanish, Catalan, and French.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

Work Experience

Brand Strategist and Marketing Manager at Self-employed / Freelance

January 1, 2023 - Present

After several years learning from the best in the agency and corporate world, I decided to start working for myself. In the last 3 years that I have been freelancing, I have: - Provided strategic guidance and creative solutions for several clients in partnerships, social media, and strategy planning, always backed by a deep analysis of the audience, market, and industry’s data. - Assisted clients as a freelance marketing manager for the Spanish and LATAM markets, dealing with everything marketing-related in longer-term missions. - Managed & assisted event, shooting, and campaign production for clients in Barcelona & Paris. - Worked across the tech & lifestyle industry with clients like IMAGIN, ISDIN, Maison Violet, Elle Magazine...

Engagement Product Owner at Imagina App

November 1, 2018 - December 1, 2022

Developed expertise in managing and growing digital communities up to 20K followers; crafted social media strategies; produced engaging content from scratch; discovered a passion for strategy and content production within a fast-paced ad agency environment.

Social Media & Content Trainer at Cyber Click Digital Agency

January 1, 2017 - January 1, 2018

Gained hands-on experience in social media and content workflows, supporting campaign planning, content creation, and data-driven optimization.