Hi, I’m Paul Andrew, a collaborative senior graphic designer with a clear focus on visual identity and brand experience, while never losing sight of all other design disciplines. I thrive on turning ideas into cohesive brands and memorable campaigns that look great and work effectively. I’m passionate about sharing insights, mentoring teammates, and helping brands grow. I keep an eye on evolving design trends but know when to stand apart and when to lean into industry standards to create timeless visuals.…

Paul Andrew

Hi, I’m Paul Andrew, a collaborative senior graphic designer with a clear focus on visual identity and brand experience, while never losing sight of all other design disciplines. I thrive on turning ideas into cohesive brands and memorable campaigns that look great and work effectively. I’m passionate about sharing insights, mentoring teammates, and helping brands grow. I keep an eye on evolving design trends but know when to stand apart and when to lean into industry standards to create timeless visuals.…

Available to hire

Hi, I’m Paul Andrew, a collaborative senior graphic designer with a clear focus on visual identity and brand experience, while never losing sight of all other design disciplines. I thrive on turning ideas into cohesive brands and memorable campaigns that look great and work effectively.

I’m passionate about sharing insights, mentoring teammates, and helping brands grow. I keep an eye on evolving design trends but know when to stand apart and when to lean into industry standards to create timeless visuals.

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Work Experience

Freelance Creative Director at KYAK Studio
July 1, 2022 - Present
The design studio for sport, fitness and leisure. Brought aboard to manage key client projects such as The British Sailing Team's campaign at the Paris 2024 Olympic Games, and subsequently providing the studio with additional design support and creative direction on all other brand and campaign-based projects.
Creative Lead at Brand Newark
January 1, 2017 - Present
Brand design studio based in Newark. Running a small brand design studio, successfully delivering a wide array of client projects from concept to completion — covering all manner of design for print, packaging, and exhibitions — as well as campaign creation for all digital and social marketing activities.
Co-founder / Creative Director at Default Blue
September 3, 2001 - January 2, 2017
Co-founder / Creative Director at Default Blue
September 3, 2001 - January 2, 2017
Helping you build healthier brands. Leading the creative output of this design and marketing studio since 2001, working with national and international clients on projects of varying size and scope. Gaining experience of managing a small team of designers, developers and marketing professionals. Liaising with freelancers and third-party specialists to bring any additional creative support required to constantly exceed the expectations of our clients.

Education

National Diploma + Diploma of Higher Education in Graphic Design and Communication at De Montfort University Lincoln
September 1, 1998 - August 31, 2000
Grade: Merit

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education, Travel & Hospitality, Non-Profit Organization, Other
    paper Visual Identity for the British Sailing Team at the Paris 2024 Olympics

    When kicking off this project, the official Paris 2024 Olympic logo became the initial source of inspiration, focusing on its circular nature and the clever use of negative space.

    My starting point was to use outlined circular shapes (similar to the Olympic rings) to create something that resembled the Eiffel Tower.

    Being a widely depicted landmark, I knew it would be difficult to create something truly original, but I was keen to ensure it couldn’t be easily confused with anything else.

    To achieve this, I thought about how I could find a unique and meaningful way to use the three counter shapes formed by the lines of Eiffel Tower dissecting the circle. This is where I first had the idea of incorporating “The Elements”.

    Creating three separate graphic patterns for Waves, Wind, and Warmth to represent the natural elements essential to the world of sailing, bringing them together to form the foundations of this visual identity. These patterns made the symbol clearly distinctive and different from anything else depicting Paris, also giving more purpose to the outer shapes and connecting them to the very nature of the sport.

    The final piece of this Parisian puzzle was an inspired idea to create a sail-like device to fit within the central space of the Tower, perfectly positioned above the water with the warmth and wind on either side.

    This was the pièce de résistance that helped to perfectly depict the place and purpose of the British Sailing Team in Paris.

    View the full project here — https://www.twine.net/signin