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I'm a data-driven digital marketing professional with over 10 years of experience helping multinational brands grow through performance marketing. I specialize in planning and optimizing high-budget paid media programs across search, social, video, and programmatic channels, with a strong focus on ROI and scalable growth. I routinely apply Gen AI-enabled techniques to craft compelling ad copy, test bidding strategies, and improve targeting, turning data into actionable insights. I pride myself on attention to detail, driving measurable improvements in awareness, consideration, and customer acquisition.…I'm a data-driven digital marketing professional with over 10 years of experience helping multinational brands grow through performance marketing. I specialize in planning and optimizing high-budget paid media programs across search, social, video, and programmatic channels, with a strong focus on ROI and scalable growth. I routinely apply Gen AI-enabled techniques to craft compelling ad copy, test bidding strategies, and improve targeting, turning data into actionable insights. I pride myself on attention to detail, driving measurable improvements in awareness, consideration, and customer acquisition.

Paul Cohen

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I'm a data-driven digital marketing professional with over 10 years of experience helping multinational brands grow through performance marketing. I specialize in planning and optimizing high-budget paid media programs across search, social, video, and programmatic channels, with a strong focus on ROI and scalable growth. I routinely apply Gen AI-enabled techniques to craft compelling ad copy, test bidding strategies, and improve targeting, turning data into actionable insights. I pride myself on attention to detail, driving measurable improvements in awareness, consideration, and customer acquisition.…I'm a data-driven digital marketing professional with over 10 years of experience helping multinational brands grow through performance marketing. I specialize in planning and optimizing high-budget paid media programs across search, social, video, and programmatic channels, with a strong focus on ROI and scalable growth. I routinely apply Gen AI-enabled techniques to craft compelling ad copy, test bidding strategies, and improve targeting, turning data into actionable insights. I pride myself on attention to detail, driving measurable improvements in awareness, consideration, and customer acquisition.

Available to hire

I’m a data-driven digital marketing professional with over 10 years of experience helping multinational brands grow through performance marketing. I specialize in planning and optimizing high-budget paid media programs across search, social, video, and programmatic channels, with a strong focus on ROI and scalable growth. I routinely apply Gen AI-enabled techniques to craft compelling ad copy, test bidding strategies, and improve targeting, turning data into actionable insights. I pride myself on attention to detail, driving measurable improvements in awareness, consideration, and customer acquisition.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Hebrew (modern)

Fluent

Work Experience

Paid Acquisition Specialist at Envato

January 1, 2018 - December 31, 2021

Managed and optimized paid acquisition campaigns across multiple channels. Pioneered YouTube Ads activity with DoubleClick Floodlight tracking pixels and contributed to video ad creation. Conducted extensive A/B testing on bidding strategies to ensure optimal performance and ROI. Launched paid activity on Pinterest Ads, expanding Envato’s reach and exposure to new audiences. Transitioned campaigns to optimize for more relevant conversion actions, driving improved performance across platforms.

Paid Search & Media Lead at Envato

January 1, 2021 - December 31, 2023

Led the launch of a full-funnel brand campaign from scratch as part of a major rebrand, covering strategy, media planning, campaign build, optimization, and reporting. Executed across YouTube, Meta, Pinterest, CTV and LinkedIn Ads. Resulted in a 50% lift in brand awareness and 30% increase in brand consideration. Scaled and managed Google Ads Paid Search accounts with budgets of up to $2M per month, optimizing campaigns to maximize performance and ROI. Applied Gen AI models to develop and iterate compelling ad copy and creative concepts. Consistently met and exceeded KPI targets, driving new customer growth by an average of 60% year over year. Guided team members in campaign strategy and execution to drive performance.

Senior Paid Media Manager at Envato

January 1, 2023 - Present

Led the development and growth of Envato’s paid media program, including a full-funnel brand campaign as part of a major rebrand, with strategic vision, media planning, campaign build, optimization, and reporting. Also responsible for scaling paid search accounts, adopting Gen AI-driven copy and creative concepts, and mentoring team members to drive performance across YouTube, Meta, LinkedIn, Pinterest, and connected TV.