I'm a Creative Director and multidisciplinary designer with 15+ years of experience shaping brand identity across higher education, retail, CPG, and other industries. I blend strategic thinking with hands-on visual design, guiding teams from concept to delivery while contributing to digital and print assets. In every project, I emphasize clear storytelling, strong visual systems, and a collaborative approach that helps clients reach their goals. I thrive on building brands, refining user experiences, and driving measurable impact through thoughtful design decisions. I work across platforms—from large-scale brand initiatives to specialized design solutions—continuously expanding technical expertise and applying emerging tools like AI to streamline workflows, accelerate innovation, and keep teams agile. I enjoy mentoring creatives, shaping process improvements, and delivering cohesive experiences that resonate with audiences and advance organizational objectives.

Paul Dax

I'm a Creative Director and multidisciplinary designer with 15+ years of experience shaping brand identity across higher education, retail, CPG, and other industries. I blend strategic thinking with hands-on visual design, guiding teams from concept to delivery while contributing to digital and print assets. In every project, I emphasize clear storytelling, strong visual systems, and a collaborative approach that helps clients reach their goals. I thrive on building brands, refining user experiences, and driving measurable impact through thoughtful design decisions. I work across platforms—from large-scale brand initiatives to specialized design solutions—continuously expanding technical expertise and applying emerging tools like AI to streamline workflows, accelerate innovation, and keep teams agile. I enjoy mentoring creatives, shaping process improvements, and delivering cohesive experiences that resonate with audiences and advance organizational objectives.

Available to hire

I’m a Creative Director and multidisciplinary designer with 15+ years of experience shaping brand identity across higher education, retail, CPG, and other industries. I blend strategic thinking with hands-on visual design, guiding teams from concept to delivery while contributing to digital and print assets. In every project, I emphasize clear storytelling, strong visual systems, and a collaborative approach that helps clients reach their goals. I thrive on building brands, refining user experiences, and driving measurable impact through thoughtful design decisions.

I work across platforms—from large-scale brand initiatives to specialized design solutions—continuously expanding technical expertise and applying emerging tools like AI to streamline workflows, accelerate innovation, and keep teams agile. I enjoy mentoring creatives, shaping process improvements, and delivering cohesive experiences that resonate with audiences and advance organizational objectives.

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Language

English
Fluent

Work Experience

Freelance Creative Director & Designer at Dax Design
August 1, 2001 - Present
Provide freelance creative consulting and design services for agencies, in-house teams, and direct clients. Projects include brand identity, marketing collateral, digital and environmental design, and website development from hosting setup through launching WordPress and Elementor.
Creative Director at Wild Blue Technologies
February 1, 2009 - August 1, 2025
Led multidisciplinary brand initiatives spanning brand creation, retail design, digital experiences, and immersive environments for Fortune 500 clients and national organizations. Partnered with cross-functional teams to deliver high-impact creative solutions, while building internal capabilities, improving workflows, and piloting AI-driven innovation.
Associate Lecturer at University of Wisconsin - Green Bay
September 1, 2014 - December 1, 2014
Taught Graphic Design Studio I, covering design fundamentals, Adobe Creative Cloud, and the creative process. Guided students in applying critical thinking to design projects and shared professional experience to provide practical insights on industry practices.
Senior Art Director at Element Creative
September 1, 2007 - February 1, 2009
Directed creative strategy, art direction, and design for print, digital, and WordPress-based website projects. Partnered with designers, developers, copywriters, and production artists to deliver cohesive marketing materials. Introduced process improvements and standardized workflows to enhance efficiency.

Education

Bachelor of Arts in Design & Applied Arts at University of Wisconsin - Green Bay
January 11, 2030 - December 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Consumer Goods