Purposeful creativity with an impact. Strategic marketing and communications professional with 15+ years of experience designing and executing strategic campaigns, digital content, and audience engagement initiatives across education, wellness, nonprofit, and mission-driven organizations.…

Paulina Tracz-Dulog

Purposeful creativity with an impact. Strategic marketing and communications professional with 15+ years of experience designing and executing strategic campaigns, digital content, and audience engagement initiatives across education, wellness, nonprofit, and mission-driven organizations.…

Available to hire

Purposeful creativity with an impact. Strategic marketing and communications professional with 15+ years of experience designing and executing strategic campaigns, digital content, and audience engagement initiatives across education, wellness, nonprofit, and mission-driven organizations.

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Skills

Experience Level

Language

English
Fluent
Polish
Advanced

Work Experience

Freelance Strategic Marketing & Creative Design at Self-employed (Freelance)
January 1, 2025 - Present
Planned, designed, and executed content, campaigns, calendars, and storytelling initiatives aligned with organizational goals and brand voice across web, email, social, and print channels. Created original photography, short-form video reels, and social media posts to support campaigns and maximize reach. Designed, built, and managed Squarespace, Wix, WordPress, and Shopify sites. Tracked performance using analytics to refine strategy and improve results.
Art Director & Website Administrator at Global Wellness Summit & Institute
January 1, 2013 - January 1, 2025
Built the art department from the ground up, supporting two sister organizations in print, web, social, and event design. Created communications campaigns, event collateral, and WordPress websites with e-commerce integration to drive product sales. Led a team of in-house and freelance designers to execute events and research reports. Collaborated with global vendors to produce collateral and production elements for international events for senior-level executives in the wellness industry.
Brand Designer & Marketing Lead at Transformational Travel Council
January 1, 2022 - January 1, 2024
Developed and executed marketing and social media strategies. Art-directed and designed 'The Transformational Travel Journal,' establishing the overall brand identity for the company and its sister non-profit. Created templates, year-long marketing schedules, and visual style guides to maintain consistency across communications.
Freelance Graphic Designer at Baseline Design Group NYC Agency
January 1, 2013 - January 1, 2024
Delivered a wide variety of visual design projects including PowerPoint presentations, book covers, social media graphics, website designs, and event collateral. Collaborated directly with clients to understand design requirements and ensure a seamless customer experience.
Senior Design Manager at SpaFinder Inc.
January 1, 2005 - January 1, 2013
Branded and designed the SpaFinder Lifestyle editorial website. Produced all printed collateral for the US, Canada, and occasionally the UK teams. Designed seasonal campaigns, including homepage banners, emails, and social media. Created retail collateral and packaging for distribution through Costco, Walmart, etc.

Education

Bachelor of Science at Cornell University, Ithaca, NY
January 11, 2030 - January 1, 2001
Associate of Science at Fashion Institute of Technology, NYC
January 11, 2030 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Non-Profit Organization, Professional Services, Media & Entertainment

Skills

Experience Level