Available to hire
idk how I got here but i’m good at it 💅🏼
i’ve spent the last few years deep in social: building content, managing communities, and figuring out what actually makes people stop scrolling
i work with teams who:
- don’t know what to post
- feel outdated or inconsistent
- struggle to keep up with trends without looking forced
don’t believe me? here are some stats, and then you tell me if you can do that :)
- +1,300% organic reach in 3 months
- 25M+ views on a single TikTok video
- $5K+ in single-day small business sales through content + events
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Polish
Intermediate
English
Advanced
Work Experience
Copywriter / Content Creator / Social Strategist at Edelman
August 1, 2024 - December 31, 2024Wrote FDA-compliant social content and ads for Johnson & Johnson MedTech and Innovative Medicine, translating complex medical topics (hematology, oncology, immunology, retina) into clear messaging for HCP and patient audiences across X, LinkedIn, and Instagram. Developed campaign copy for major medical conferences and awareness initiatives including ASH, ESMO, WCLC, and Lung Cancer Awareness Month. Produced LinkedIn thought-leadership content for J&J MedTech executives. Created trend-driven social content for Google and PetSmart using Gen Z language; top Reel reached 32M views.
HubSpot - Social & Community Strategy Consultant at Paulina Warda Consulting, LLC
November 2, 2023 - PresentContributed to HubSpot’s social and community strategy, helping evolve brand voice from a Gen-Z casual tone toward a more upmarket Millennial positioning. Developed community engagement initiatives including tone-of-voice guidelines and audience interaction strategies. Supported social media coverage and content strategy for INBOUND, HubSpot’s flagship global conference. Led community management strategy across organic and paid social for the Kyle Cooke x AEO campaign, building real-time engagement and response frameworks, monitoring audience sentiment, and executing targeted outreach to Bravo fan accounts to expand earned reach and support additional press coverage. Helped drive performance including 570M+ impressions.
Content Creator & Community Manager at Vayne R Media
February 1, 2023 - August 31, 2024Produced social content and platform strategy for Coach, Casper, HubSpot, H&R Block, and U by Kotex, increasing engagement and brand visibility across TikTok, Instagram, and Threads. Led a 17-day TikTok community management initiative for HubSpot, generating 312 comments, 13.9K likes, 30K profile visits, and follower growth. Managed community engagement for Tate’s Bake Shop, strengthening connection with late-millennial consumers and contributing to a 2% sales lift. Served as lead copywriter for HubSpot content, partnering with design to align visual storytelling and messaging.
Education
Bachelor of Arts in Psychology at Fairleigh Dickinson University
January 11, 2030 - July 24, 2026Qualifications
Industry Experience
Media & Entertainment, Healthcare, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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