I’m Pauline Schuller, a French art director and graduate of ESAG Penninghen, passionate about crafting distinct visual identities and campaign strategies across diverse industries.
I’m Pauline Schuller, a French art director and graduate of ESAG Penninghen, passionate about crafting distinct visual identities and campaign strategies across diverse industries. I enjoy transforming ideas into clear, attractive visuals, whether that’s developing comprehensive brand systems, supporting varied commercial or creative projects, or producing cohesive communication concepts from start to finish.
Alongside graphic design, my multidisciplinary practice spans textile design, video production (filming, editing, motion, and sound design), and digital music composition. I also love teaching and mentoring, having taught French and fine arts to young learners, which constantly deepens my creativity and communication skills.
With solid technical expertise and a detail-oriented eye for storytelling, I bring a flexible, creative approach to every visual project, whatever the sector.
Logo creation and custom typography design for an event. The logo was then carved into a linocut block to create a print-ready stamp. Invention of a fictitious island called "Lanka," where the logo served as the island's official emblem/brand.
Logo Design and creation. The pattern was created from the logo for a textile brand in the luxury sector
Conception and creation of a game identity for an event. The game's objective inspired the visual direction: players must guess as many words as possible (yellow) within a limited time, while drawing language "condition" cards (red) and action cards (green). The game is fast-paced and high-energy, and its hypnotic feel directly inspired the visual identity.
Identity creation for a real estate agency. A monogram based on the initials SDS, designed to be used on its own or paired with the stylized window/door graphic.
Logo design crafted in harmony with the typography. My primary goal was to create a logo that could seamlessly adapt into a repeating pattern. Key brand symbols include: The African motif: A half-sun that, when turned horizontally, reveals a lion's head (a nod to Bordeaux’s early coat of arms). Bordeaux, France: Reflected in both the brand name and the primary color palette. The intertwined "B"s: Representing the brand's initials.
Wedding videography and video editing projects, supporting clients with storytelling through video.
Teaching French and fine arts to young people, supporting creative learning and artistic development.
Freelance work focused on visual identity, brand guidelines, and communication materials.
Post a job and invite Pauline, or contact them directly. No hidden commission.
