les boubous bordelais - branding-
Pauline Schuller
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Logo design crafted in harmony with the typography. My primary goal was to create a logo that could seamlessly adapt into a repeating pattern.
Key brand symbols include:
The African motif: A half-sun that, when turned horizontally, reveals a lion’s head (a nod to Bordeaux’s early coat of arms).
Bordeaux, France: Reflected in both the brand name and the primary color palette.
The intertwined "B"s: Representing the brand’s initials.