Pauline Nguyen

Led cross-functional leadership and design execution for Love Letters projects. Managed the development of new website using Webflow, including wireframes and prototypes in Figma to ensure a user-friendly design and functionality. Maintained consistency in visual style and brand messaging across all digital platforms while staying updated on industry trends to deliver innovative design solutions.

Revamped the brand identity by designing a new logo and developing a brand style guide, enhancing brand recognition and engagement. Created a range of marketing materials such as brochures, social media graphics, and paid media assets ensuring alignment with the brand’s visual identity. Collaborated with marketing team to execute effective organic and paid media campaigns targeting prospective users and driving engagement.

Designed and produced marketing materials including brochures, social media graphics, email campaigns, and direct mailers using Adobe Creative Suite, which led to a 151% increase in newsletter open rates and a 148% increase in click rates. Led community outreach initiatives and formed connections with local organizations to enhance brand presence contributing to 39% of Giving Tuesday 2020 sales. Maintained strong and consistent brand presence across digital platforms and direct marketing, engaging donors and stakeholders.