Creative Lead at Agency Unknown

• Directed visual strategy for global clients across retail, tech, and nonprofit sectors • Created integrated campaigns combining print collateral, digital ads, and social assets • Collaborated with developers to implement responsive UI designs and optimize user flows • Mentored junior and senior designers, fostering growth and design excellence Campaigns with National Reach & Cultural Impact Led the creative execution of multiple nationwide food brand campaigns, deploying full-scale billboard and transit takeovers across Canada. Amplified reach through integrated digital activations—including TikTok gamification, targeted online ads, and radio spots—designed to spark engagement and drive conversion. Biotech Brand Launch with Scientific Precision Branded and launched a cutting-edge biotech company from the ground up, crafting a cohesive visual identity across print and digital touchpoints. Delivered custom scientific imagery, investor-facing collateral, and a comprehensive brand kit tailored for credibility, clarity, and market disruption. Executive-Level Storytelling for Global Tech Produced motion graphics and CEO video content for a global tech brand, translating complex narratives into sleek, high-impact visuals that resonate across leadership, investor, and customer audiences. Industrial Tech Web Experience Designed and developed a bespoke enterprise website for an industrial tech firm in the energy sector, integrating custom visuals and UX architecture to elevate brand perception and support B2B engagement.

Creative Lead at T.B.S.

Led this brash Vancouver startup to the company’s most successful campaign with $2+ million in sales in a three week run in my first quarter and it’s biggest year on record growing revenue and sales to $20million in my first year. Built and led a core creative team of designers, illustrators, developers, 3D artists and copywriters through successful and modern new designs for all marketing and ad campaigns with six figure ad buys and multiple product launches. New cosmetic product creation, luxury packaging, soft and hard goods, experiential web design and weekly social media campaigns supported by highly engaging digital advertising. Full design life cycle from concept to prototyping, luxury print packaging to social media (still and motion), video ads, motion graphics and supporting incentive products. Retail placement POS ephemera in Whole Foods and full web designs for e-commerce site, campaign and geo-located product landing pages to targeted markets. Refined and expanded the brand’s product assortment through complete revamps of packaging, product development and elevating the e-commerce experience and aesthetic. Most importantly I upskilled the entire creative team in digital, print and web design, photography, video and post production throughout the process. Mentored team members and guided legacy team through well-deserved raises and established a positive work culture and balanced work process.

Creative Lead at OncoSec

This leading BioTech Company initially approached me to re-invigorate the various brands within their product line and set it apart from the typically sterile and boring corporate brand approach inherent in the industry. Over the course of the first year I created and guided a complete re-brand, new luxury collateral, complete presentation assets, new large scale web presence, photography and video production as well as oversight for all brand presence through media and events. After the rebrand's initial success, the company elevated my role as I took on the challenge of redesigning the company's key technology hardware device through an innovative approach to industrial design that led to multiple new patents. Under the official role of Creative Director in their San Diego Head office, I acquired new talent and built an in-house creative and communications team to carry forward the success I established while travelling the world representing the company and building new media and creative relationships to advance the company's market presence. Through a complete creative process, this role exemplified how a true Creative Director can prove effective in multiple mediums and guide a young company to success.

Creative Designer at MeloCreative

Branding, Print, Digital, and Film Production for hundreds of brands around the world. Providing Creative Direction, Design, Photography and Motion imagery for clients from startup to worldclass. A deep portfolio, hundreds of projects across many industries with a wide range of visual styles and mediums. Always a strong attention to detail through clear, concise communications and sophisticated aesthetics. A polished, published copywriter with a passion for storytelling and sharp, compelling copy. UBC Bank, Rolls Royce, BBC, Kiwi Collection, Fisker Automotive, Fox Factory, Easton, and many more. My work has been featured in Wallpaper Magazine, Fashion Magazine, Elle, Flare, PhotoEd, Sharp For Men Magazine and many other global publications.

Creative Lead at Agency Unknown

Directed visual strategy for global clients across retail, tech, and non-profit sectors; created integrated campaigns combining print collateral, digital ads, and social assets; collaborated with developers to implement responsive UI designs and optimize user flows; mentored junior and senior designers, fostering growth and design excellence.

Creative Lead at T.B.S.

Designed products and print materials including merchandise, catalogs, signage, and packaging for a global brand; redesigned multi-national e-commerce websites, digital assets for web, email, and social media, maintaining brand consistency; coordinated with printers and vendors to ensure flawless production.

Creative Lead at OncoSec

Led this leading BioTech Company to re-invigorate the various brands within their product line and set it apart from the typically sterile and boring corporate brand approach inherent in the industry. Guided a complete re-brand, new luxury collateral, complete presentation assets, new large scale web presence, photography and video production as well as oversight for all brand presence through media and events. Redesigned the company's key technology hardware device through industrial design leading to multiple new patents. Recruited in-house creative and communications team.