Barwon Timber and Hardware

Over the past four years, I have served as the dedicated SEO, content writer and digital marketing lead for Barwon Timber, a leading supplier of high-quality building materials serving residential, commercial, and owner-builders across Victoria, including Geelong, the Surf Coast, and the South West region. My work has been instrumental in transforming their online presence and driving sustainable e-commerce growth.

Key achievements during this engagement include:

Large-Scale Product Migration: Successfully managed the upload and optimisation of over 7,000 individual products to the Barwon Timber website, ensuring accurate inventory representation and a seamless user experience for trade and retail customers.

Content Architecture & Development: Authored and published numerous blog articles designed to educate customers on building materials, tool selection, and project execution. I also developed high-converting copy for key collection pages and static content pages, ensuring that product categories such as timber sheet cladding, adhesives, and tool belts are fully optimised for both search engines and customer engagement.

Ongoing SEO & Content Strategy: I continue to provide continuous SEO management, content writing, product updates, and advertising support, ensuring that Barwon Timber remains competitive and visible in a rapidly evolving digital marketplace.

During my time at Barwon Timber, I combined creative content development with analytical project management, skills refined over 10 years in SEO and digital marketing, to deliver campaigns that were visually engaging, informative, strategically planned, and results-driven.