I am a results-oriented SEO and digital marketing manager specialising in boosting direct product sales for e-commerce and generating leads for service industry clients.
My expertise spans organic social media, paid advertising, email marketing, and copywriting. Based in Thomson, Australia, I help clients grow through comprehensive digital strategies and highly effective campaigns.
With over a decade of SEO experience working with small to medium-sized businesses and 30 years in the printing industry, I combine creative content, data-driven campaigns, and efficient project management to achieve measurable results for my clients.
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Industry Experience
- Google Ads campaigns
- Website management and optimisation
- Content strategy and planning
- 1200% increase in new client acquisition
- Highly targeted ad campaigns driving consistent leads
- Improved website user experience and conversion performance
The Foot and Ankle Clinic is a leading provider of podiatry health services across Victoria. They partnered with Liberty Marketing to boost online visibility and increase new client acquisition through digital advertising and strategic website management.
Key Services Provided:
The Challenge:
Before engaging, the clinic was acquiring only about 10 new clients per month through its online marketing efforts. With strong competition in the podiatry space, they needed a more effective strategy to drive quality leads and conversions.
The Solution:
I launched a targeted Google Ads campaign focused on high-intent search terms. Within just two months, monthly client acquisition rose from 10 to 40-60 new clients. Beyond ads, we also provided user experience and digital marketing consultation to enhance website performance and conversion rates.
The Results:
The Foot and Ankle Clinic now benefits from a scalable, results-driven digital strategy that continues to attract and convert new patients every month.
- Direct sales copywriting
- Search engine optimisation (SEO)
- Conversion tracking
- Website management
- Content strategy
- Improved rankings from beyond page 10 to page 1 on Google for multiple keywords
- Expanded reach into new business segments
- Established scalable, conversion-focused website architecture
ACS Shopfitting delivers high-quality commercial fitouts across Melbourne and surrounding suburbs. They approached Liberty Marketing to attract more clients through their website and improve visibility among online searchers for shopfitters in Melbourne.
Key Services Provided:
The Challenge:
ACS’s old website was outdated, non–mobile-friendly, and struggled to generate new business, especially from their target market of commercial builders and stores wanting to renovate or build new interior/exterior decor. Their online visibility was extremely limited, with rankings beyond the top 100 search results for essential industry keywords.
The Solution:
I worked with a developer to produce a new website with direct-response copy that converts visitors into leads. Once the redesigned, mobile-friendly website launched, we optimised content and images to target key shopfitting-related searches. Conversion tracking and analytics were implemented using Google Analytics and Google Tag Manager to accurately measure performance.
The Results:
Throughout the entire process, I collaborated with expert designers and developers to ensure quality execution across all aspects of the project. ACS Shopfitting now has a strong digital foundation that attracts clients and drives measurable growth.
- Direct sales copywriting
- Google Ads campaign management
- Search engine optimisation (SEO)
- Website management and optimisation
- Content strategy and creation
- Direct sales copywriting
- Google Ads campaign management
- Search engine optimisation (SEO)
- Website management and optimisation
- Content strategy and creation
- Client acquisition increased from 3 to 40 new clients per month within 3 months
- Reached a record average of 61 new clients per month
- Achieved a 900% increase in patient acquisition overall
- Established a sustainable, competitive digital marketing strategy
Essendon Podiatry Clinic is a leading provider of podiatry health services in Melbourne. Partnering with Liberty Marketing, the clinic transformed its digital presence and dramatically increased new client acquisition.
Key Services Provided:
The Challenge:
Before engaging with the clinic, it averaged only three new clients per month despite prior investment in SEO. with a previous SEO company. After partnering with Liberty Marketing, the clinic transformed its digital presence and dramatically increased new client acquisition.
Key Services Provided:
The Challenge:
Before the SEO work began, the clinic averaged only 3 new clients per month despite prior SEO investment. The existing online strategy was underperforming and lacked a clear conversion focus.
The Solution:
Liberty Marketing developed a targeted Google Ads campaign and implemented on-site SEO improvements, resolving technical issues, such as navigational errors affecting Apple mobile users, and introducing fresh, SEO-aligned website copy.
The Results:
Essendon Podiatry Clinic now benefits from a high-performing online presence that consistently attracts and converts new clients, positioning them as one of the top podiatry providers in their region.
Over the past four years, I have served as the dedicated SEO, content writer and digital marketing lead for Barwon Timber, a leading supplier of high-quality building materials serving residential, commercial, and owner-builders across Victoria, including Geelong, the Surf Coast, and the South West region. My work has been instrumental in transforming their online presence and driving sustainable e-commerce growth.
Key achievements during this engagement include:
Large-Scale Product Migration: Successfully managed the upload and optimisation of over 7,000 individual products to the Barwon Timber website, ensuring accurate inventory representation and a seamless user experience for trade and retail customers.
Content Architecture & Development: Authored and published numerous blog articles designed to educate customers on building materials, tool selection, and project execution. I also developed high-converting copy for key collection pages and static content pages, ensuring that product categories such as timber sheet cladding, adhesives, and tool belts are fully optimised for both search engines and customer engagement.
Ongoing SEO & Content Strategy: I continue to provide continuous SEO management, content writing, product updates, and advertising support, ensuring that Barwon Timber remains competitive and visible in a rapidly evolving digital marketplace.
During my time at Barwon Timber, I combined creative content development with analytical project management, skills refined over 10 years in SEO and digital marketing, to deliver campaigns that were visually engaging, informative, strategically planned, and results-driven.
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