The Foot and Ankle Clinic – Digital Marketing Case Study
Paul Murphy
Published
The Foot and Ankle Clinic is a leading provider of podiatry health services across Victoria. They partnered with Liberty Marketing to boost online visibility and increase new client acquisition through digital advertising and strategic website management.
Key Services Provided:
- Google Ads campaigns
- Website management and optimisation
- Content strategy and planning
The Challenge:
Before engaging, the clinic was acquiring only about 10 new clients per month through its online marketing efforts. With strong competition in the podiatry space, they needed a more effective strategy to drive quality leads and conversions.
The Solution:
I launched a targeted Google Ads campaign focused on high-intent search terms. Within just two months, monthly client acquisition rose from 10 to 40-60 new clients. Beyond ads, we also provided user experience and digital marketing consultation to enhance website performance and conversion rates.
The Results:
- 1200% increase in new client acquisition
- Highly targeted ad campaigns driving consistent leads
- Improved website user experience and conversion performance
The Foot and Ankle Clinic now benefits from a scalable, results-driven digital strategy that continues to attract and convert new patients every month.