Essendon Podiatry Clinic – Digital Growth Case Study
Paul Murphy
Published
Essendon Podiatry Clinic is a leading provider of podiatry health services in Melbourne. Partnering with Liberty Marketing, the clinic transformed its digital presence and dramatically increased new client acquisition.
Key Services Provided:
- Direct sales copywriting
- Google Ads campaign management
- Search engine optimisation (SEO)
- Website management and optimisation
- Content strategy and creation
The Challenge:
Before engaging with the clinic, it averaged only three new clients per month despite prior investment in SEO. with a previous SEO company. After partnering with Liberty Marketing, the clinic transformed its digital presence and dramatically increased new client acquisition.
Key Services Provided:
- Direct sales copywriting
- Google Ads campaign management
- Search engine optimisation (SEO)
- Website management and optimisation
- Content strategy and creation
The Challenge:
Before the SEO work began, the clinic averaged only 3 new clients per month despite prior SEO investment. The existing online strategy was underperforming and lacked a clear conversion focus.
The Solution:
Liberty Marketing developed a targeted Google Ads campaign and implemented on-site SEO improvements, resolving technical issues, such as navigational errors affecting Apple mobile users, and introducing fresh, SEO-aligned website copy.
The Results:
- Client acquisition increased from 3 to 40 new clients per month within 3 months
- Reached a record average of 61 new clients per month
- Achieved a 900% increase in patient acquisition overall
- Established a sustainable, competitive digital marketing strategy
Essendon Podiatry Clinic now benefits from a high-performing online presence that consistently attracts and converts new clients, positioning them as one of the top podiatry providers in their region.