ACS Shopfitting – Website and SEO Case Study

ACS Shopfitting delivers high-quality commercial fitouts across Melbourne and surrounding suburbs. They approached Liberty Marketing to attract more clients through their website and improve visibility among online searchers for shopfitters in Melbourne.

Key Services Provided:

• Direct sales copywriting
• Search engine optimisation (SEO)
• Conversion tracking
• Website management
• Content strategy

The Challenge:
ACS’s old website was outdated, non–mobile-friendly, and struggled to generate new business, especially from their target market of commercial builders and stores wanting to renovate or build new interior/exterior decor. Their online visibility was extremely limited, with rankings beyond the top 100 search results for essential industry keywords.

The Solution:
I worked with a developer to produce a new website with direct-response copy that converts visitors into leads. Once the redesigned, mobile-friendly website launched, we optimised content and images to target key shopfitting-related searches. Conversion tracking and analytics were implemented using Google Analytics and Google Tag Manager to accurately measure performance.

The Results:

• Improved rankings from beyond page 10 to page 1 on Google for multiple keywords
• Expanded reach into new business segments
• Established scalable, conversion-focused website architecture

Throughout the entire process, I collaborated with expert designers and developers to ensure quality execution across all aspects of the project. ACS Shopfitting now has a strong digital foundation that attracts clients and drives measurable growth.