I’m a creative thinker and results-driven design professional with over 15 years of experience helping brands communicate with clarity and emotion. My approach blends strategic vision with hands-on execution — from concept development and art direction to full campaign delivery. I’ve led creative projects across healthcare, consumer, and technology sectors, building brand identities and multi-channel campaigns that drive engagement and business growth. Over the years, I’ve partnered with global brands such as Abbott, Pfizer, Unilever, LG, DHL, Novartis, and Volkswagen, always focusing on crafting design solutions that not only look exceptional but perform strategically. I bring curiosity, precision, and a collaborative spirit to every project — whether developing a brand from the ground up or reimagining an established identity for today’s digital landscape.

Paulo Moro

I’m a creative thinker and results-driven design professional with over 15 years of experience helping brands communicate with clarity and emotion. My approach blends strategic vision with hands-on execution — from concept development and art direction to full campaign delivery. I’ve led creative projects across healthcare, consumer, and technology sectors, building brand identities and multi-channel campaigns that drive engagement and business growth. Over the years, I’ve partnered with global brands such as Abbott, Pfizer, Unilever, LG, DHL, Novartis, and Volkswagen, always focusing on crafting design solutions that not only look exceptional but perform strategically. I bring curiosity, precision, and a collaborative spirit to every project — whether developing a brand from the ground up or reimagining an established identity for today’s digital landscape.

Available to hire

I’m a creative thinker and results-driven design professional with over 15 years of experience helping brands communicate with clarity and emotion. My approach blends strategic vision with hands-on execution — from concept development and art direction to full campaign delivery. I’ve led creative projects across healthcare, consumer, and technology sectors, building brand identities and multi-channel campaigns that drive engagement and business growth.

Over the years, I’ve partnered with global brands such as Abbott, Pfizer, Unilever, LG, DHL, Novartis, and Volkswagen, always focusing on crafting design solutions that not only look exceptional but perform strategically. I bring curiosity, precision, and a collaborative spirit to every project — whether developing a brand from the ground up or reimagining an established identity for today’s digital landscape.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Senior Art Director, Designer Lead at Paulo Moro Design
January 1, 2017 - Present
Provide strategic design, branding, and creative development services to startups and established companies; lead creative direction for multi-channel campaigns from concept through execution; develop comprehensive brand strategies and visual identities; create responsive UI designs; integrate emerging technologies and AI-powered design tools; lead client relationships and creative team workflows.
Creative Lead, Creative Technologist at Madison21
January 1, 2017 - October 21, 2025
Delivered integrated creative and digital solutions for retail, entertainment, and service-sector clients; created campaigns across touchpoints; increased brand awareness and sales through strategically targeted initiatives; managed cross-functional teams and client presentations; developed cloud-based lead management platforms using MySQL, AWS, and Claris FileMaker.
Creative Director, Co-founder at Pura Advertising
December 31, 2015 - October 21, 2025
Directed creative strategy for pharma, healthcare, and consumer brands; managed integrated campaigns across print, digital, and POP; mentored a multidisciplinary team of 15+; won multiple competitive pitches and grew agency revenue; developed national campaigns that exceeded KPIs and elevated healthcare brands’ presence.

Education

Digital Design at Anhembi Morumbi
January 11, 2030 - October 21, 2025
Graphic Design at EPA
January 11, 2030 - October 21, 2025
Software Engineering at FECAP
January 11, 2030 - October 21, 2025

Qualifications

Software Engineering Bootcamp
January 1, 2024 - October 21, 2025
Software Engineering Certification
January 1, 2024 - October 21, 2025
Claris FileMaker Pro Associate & Specialist Certification
January 11, 2030 - October 21, 2025

Industry Experience

Consumer Goods, Financial Services, Healthcare, Professional Services, Retail, Software & Internet, Transportation & Logistics, Travel & Hospitality, Media & Entertainment, Manufacturing, Other
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