Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a performance marketing specialist with over 11 years of experience driving scalable growth through Google Ads and Microsoft Ads, with a focus on e-commerce, desktop software, SaaS, and lead generation. I’ve successfully managed five- and six-figure monthly ad budgets, delivering strong ROI, low CAC, and high conversion rates across global markets. Whether launching new products or scaling mature ones, I bring a full-funnel approach that blends creative testing, audience segmentation, and automation to maximize impact. I enjoy continuous learning and exploring new strategies to refine campaigns and achieve measurable results.…I am a performance marketing specialist with over 11 years of experience driving scalable growth through Google Ads and Microsoft Ads, with a focus on e-commerce, desktop software, SaaS, and lead generation. I’ve successfully managed five- and six-figure monthly ad budgets, delivering strong ROI, low CAC, and high conversion rates across global markets. Whether launching new products or scaling mature ones, I bring a full-funnel approach that blends creative testing, audience segmentation, and automation to maximize impact. I enjoy continuous learning and exploring new strategies to refine campaigns and achieve measurable results.

Pavel Hristov

Growth Marketer, Marketing Strategist, Product Marketer, +5





I am a performance marketing specialist with over 11 years of experience driving scalable growth through Google Ads and Microsoft Ads, with a focus on e-commerce, desktop software, SaaS, and lead generation. I’ve successfully managed five- and six-figure monthly ad budgets, delivering strong ROI, low CAC, and high conversion rates across global markets. Whether launching new products or scaling mature ones, I bring a full-funnel approach that blends creative testing, audience segmentation, and automation to maximize impact. I enjoy continuous learning and exploring new strategies to refine campaigns and achieve measurable results.…I am a performance marketing specialist with over 11 years of experience driving scalable growth through Google Ads and Microsoft Ads, with a focus on e-commerce, desktop software, SaaS, and lead generation. I’ve successfully managed five- and six-figure monthly ad budgets, delivering strong ROI, low CAC, and high conversion rates across global markets. Whether launching new products or scaling mature ones, I bring a full-funnel approach that blends creative testing, audience segmentation, and automation to maximize impact. I enjoy continuous learning and exploring new strategies to refine campaigns and achieve measurable results.

Available to hire

I am a performance marketing specialist with over 11 years of experience driving scalable growth through Google Ads and Microsoft Ads, with a focus on e-commerce, desktop software, SaaS, and lead generation. I’ve successfully managed five- and six-figure monthly ad budgets, delivering strong ROI, low CAC, and high conversion rates across global markets.

Whether launching new products or scaling mature ones, I bring a full-funnel approach that blends creative testing, audience segmentation, and automation to maximize impact. I enjoy continuous learning and exploring new strategies to refine campaigns and achieve measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Work Experience

Senior Google Ads Expert at Heat Digital Ltd

February 1, 2020 - October 1, 2021

Senior Google Ads Expert responsible for planning and optimizing paid search, display, YouTube, and performance max campaigns. Led SKAG/STAG structures for ecommerce, monitored budgets, and delivered ROI by optimizing CPC, CPA, and LTV. Implemented app install campaigns, conducted keyword research, bid management (manual and automated), and ran continuous A/B tests for ads and landing pages. Built keyword expansion and campaign segmentation strategies, produced monthly client reports, integrated GA tracking, and supported Criteo integration. Served as primary client liaison and mentored junior team members.

Google Ads Manager (Freelance) at Self‑Employed

September 1, 2016 - September 1, 2025

Google Ads Manager for multiple clients across apparel, bookstores, gift shops, pet shops, online pharmacy, tech shop, dentists, and Google Grants. Set up and optimized campaigns across Search, Display, and YouTube; implemented reporting and KPI tracking; optimized based on ROAS and CAC. Tested Quora and LinkedIn Ads for personal projects; mentored junior specialists; scaled ad spend to five figures monthly; collaborated with digital agencies as a part‑time consultant.

Senior Performance Digital Manager at MobiSystems, Inc.

November 1, 2021 - September 1, 2025

Led growth for the Windows PDF Editor app (MobiPDF, formerly PDF Extra), driving app installs, trials, and revenue with a six‑figure monthly Google Ads budget while maintaining KPIs such as CAC, ROAS, and LTV. Managed app campaigns across Google Ads and Microsoft Ads; performed testing across related channels and supported broader growth initiatives. Built scalable, data‑driven growth frameworks and mentored junior team members.

Marketing and Advertising Specialist at ECOMTECH International JSC

November 1, 2014 - March 1, 2016

Execution of large-scale Google Ads, Bing, and Seznam campaigns across 18 markets; heavy emphasis on tracking and reporting; keyword research; bid management; A/B testing; reporting monthly profitability; Google Analytics tracking; client communications; training interns.

Marketing and Advertising Specialist at Prospecto Group

April 1, 2016 - April 1, 2017

Execution of large-scale Google Ads campaigns for clients; creation and refinement of text and display ads; keyword research; bid management; campaign structuring, targeting, and performance reporting; contributed to monthly profit calculations; client communications.