I’m Pavel Malos, a Growth Marketing Manager focused on AI-enhanced growth, demand generation, and go-to-market strategy. Over the past 9+ years I’ve built growth systems that connect data, automation, and human insight to help startups and scaleups move faster with measurable momentum. I thrive on turning funnels into growth engines where marketing, product, and sales work in sync rather than in silos. What drives me is clarity—knowing why something works and how to scale it. I’ve led initiatives that cut CAC by up to 70%, doubled conversion rates, and built AI-driven acquisition and nurturing flows that feel human. I value cultures that encourage experimentation, fast feedback, and ownership, and I believe growth is about momentum built through experiments, learning, and collaboration.

Pavel Malos

I’m Pavel Malos, a Growth Marketing Manager focused on AI-enhanced growth, demand generation, and go-to-market strategy. Over the past 9+ years I’ve built growth systems that connect data, automation, and human insight to help startups and scaleups move faster with measurable momentum. I thrive on turning funnels into growth engines where marketing, product, and sales work in sync rather than in silos. What drives me is clarity—knowing why something works and how to scale it. I’ve led initiatives that cut CAC by up to 70%, doubled conversion rates, and built AI-driven acquisition and nurturing flows that feel human. I value cultures that encourage experimentation, fast feedback, and ownership, and I believe growth is about momentum built through experiments, learning, and collaboration.

Available to hire

I’m Pavel Malos, a Growth Marketing Manager focused on AI-enhanced growth, demand generation, and go-to-market strategy. Over the past 9+ years I’ve built growth systems that connect data, automation, and human insight to help startups and scaleups move faster with measurable momentum. I thrive on turning funnels into growth engines where marketing, product, and sales work in sync rather than in silos.

What drives me is clarity—knowing why something works and how to scale it. I’ve led initiatives that cut CAC by up to 70%, doubled conversion rates, and built AI-driven acquisition and nurturing flows that feel human. I value cultures that encourage experimentation, fast feedback, and ownership, and I believe growth is about momentum built through experiments, learning, and collaboration.

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Work Experience

Growth Marketing Manager at Directimo
January 1, 2020 - November 20, 2025
Scaled Directimo from MVP to multi-region marketplace (EMEA), leading GTM strategy, automation, and demand generation. Built cross-functional teams focused on scalable data-driven acquisition and retention. Reduced customer acquisition costs by 70% vs industry benchmarks while maintaining lead quality. Implemented AI agents for lead qualification and nurturing, achieving 2× conversion uplift. Built omnichannel nurturing (WhatsApp, Email, Chat AI, Voice) → 90% open rates, 40%+ contact rates. Led CRO & UX improvements → 300% higher conversion rates. Automated CRM workflows, boosting sales ops efficiency by 3×. Partnered with product & sales on market fit iterations and expansion strategy.
Digital Marketing | Growth Hacker at eJobs Romania
January 1, 2020 - January 1, 2020
Built inbound B2B lead generation engine capturing 100% of major market players while cutting costs by 90%. Optimized paid channels → 60% lower costs while sustaining key KPIs. Launched sales data initiatives (lead scoring, nurturing) → 30% higher close rates. Designed GTM strategy for Coders Lab (EdTech), reaching profitability within months. Developed Lead Gen-as-a-Service business line, opening new revenue streams.
Growth Hacker at Creative Tim
January 1, 2018 - January 1, 2018
Launched affiliate program → 100% revenue growth. Led SEO & content collaborations, boosting visibility & inbound traffic. Managed end-to-end digital ops (SEO, email, content, campaigns & distribution).
Growth Marketing Internship at tapptitude
January 1, 2016 - January 1, 2016
Co-launched Growth Marketing Academy with CEO, training marketing in scalable practices. Applied Lean Startup & Product-Led Growth experimentation frameworks.

Education

Graduate in Cultural Anthropology & Sociology at Universitatea Babeș-Bolyai din Cluj-Napoca
January 1, 2013 - January 1, 2016
Cultural Anthropology at Scoala Nationala de Studii Politice si Administrative (SNSPA)
January 1, 2016 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Real Estate & Construction, Professional Services, Consumer Goods, Gaming, Media & Entertainment, Financial Services, Non-Profit Organization, Government