Hi, I'm Payal Pratik Sojitra, a passionate Full Stack Shopify Developer and Front-End Web Developer with over 10 years of experience building modern, responsive, and high-performing e-commerce websites. I specialize in Shopify development, custom theme creation, store customization, and user-focused web experiences. Throughout my career, I've worked with businesses of all sizes, helping them transform ideas into scalable online stores that drive engagement and sales. My expertise includes Shopify Liquid, HTML, CSS, JavaScript, jQuery, Vue.js, and responsive web development. From custom Shopify sections and product pages to performance optimization and third-party integrations, I focus on delivering clean, maintainable, and conversion-oriented solutions. I enjoy solving complex development challenges, creating intuitive user experiences, and continuously learning new technologies to stay ahead in the ever-evolving web industry. Whether it's building a custom Shopify feature, optimizing site performance, or crafting a seamless shopping journey, I am committed to delivering quality work that creates real business value. When I'm not coding, I enjoy exploring new design trends, learning emerging technologies, and working on creative digital projects that combine functionality with exceptional user experience. Let's build something amazing together.

Hi, I'm Payal Pratik Sojitra, a passionate Full Stack Shopify Developer and Front-End Web Developer with over 10 years of experience building modern, responsive, and high-performing e-commerce websites. I specialize in Shopify development, custom theme creation, store customization, and user-focused web experiences. Throughout my career, I've worked with businesses of all sizes, helping them transform ideas into scalable online stores that drive engagement and sales. My expertise includes Shopify Liquid, HTML, CSS, JavaScript, jQuery, Vue.js, and responsive web development. From custom Shopify sections and product pages to performance optimization and third-party integrations, I focus on delivering clean, maintainable, and conversion-oriented solutions. I enjoy solving complex development challenges, creating intuitive user experiences, and continuously learning new technologies to stay ahead in the ever-evolving web industry. Whether it's building a custom Shopify feature, optimizing site performance, or crafting a seamless shopping journey, I am committed to delivering quality work that creates real business value. When I'm not coding, I enjoy exploring new design trends, learning emerging technologies, and working on creative digital projects that combine functionality with exceptional user experience. Let's build something amazing together.

Available to hire

Hi, I’m Payal Pratik Sojitra, a passionate Full Stack Shopify Developer and Front-End Web Developer with over 10 years of experience building modern, responsive, and high-performing e-commerce websites.

I specialize in Shopify development, custom theme creation, store customization, and user-focused web experiences. Throughout my career, I’ve worked with businesses of all sizes, helping them transform ideas into scalable online stores that drive engagement and sales.

My expertise includes Shopify Liquid, HTML, CSS, JavaScript, jQuery, Vue.js, and responsive web development. From custom Shopify sections and product pages to performance optimization and third-party integrations, I focus on delivering clean, maintainable, and conversion-oriented solutions.

I enjoy solving complex development challenges, creating intuitive user experiences, and continuously learning new technologies to stay ahead in the ever-evolving web industry. Whether it’s building a custom Shopify feature, optimizing site performance, or crafting a seamless shopping journey, I am committed to delivering quality work that creates real business value.

When I’m not coding, I enjoy exploring new design trends, learning emerging technologies, and working on creative digital projects that combine functionality with exceptional user experience.

Let’s build something amazing together.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent

Work Experience

Shopify Senior Web Developer at CirklE Studio Pvt Ltd
January 1, 2024 - January 1, 2024
Led the technical build of large Shopify Plus projects, including migrations from Magento/WooCommerce to Shopify. Created pixel-perfect, high-performing storefronts and implemented CRO-driven UX improvements in collaboration with designers and marketers. Integrated third-party apps and custom APIs to extend functionality, improved mobile responsiveness and SEO, and guided a team of developers through code reviews and mentoring. Experience includes headless setups (Shopify + Vue) and ongoing maintenance to ensure uptime and security.
Shopify Senior Web Developer at Freelancer
July 1, 2024 - November 10, 2025
Freelance Shopify development spanning 20+ client projects. Delivered custom Shopify themes, integrated multiple third-party apps and APIs, implemented advanced filtering and search, and set up automated workflows with Shopify Flow. Focused on responsive, mobile-first storefronts with optimized performance, SEO, and conversion enhancements. Worked closely with clients and design teams to translate brand vision into functional ecommerce experiences.
Shopify Senior Web Developer at Cirkle Studio Pvt Ltd
June 1, 2015 - January 1, 2024
Led the technical build of 100+ Shopify sites, developed custom themes, implemented responsive designs, integrated third-party apps and APIs, improved storefront performance and SEO, and mentored junior developers.
Shopify Senior Web Developer (Freelancer) at Freelancer
July 1, 2024 - Present
Provided end-to-end Shopify development services for clients, including custom theme development, app integrations, performance optimization, SEO enhancements, and ongoing maintenance; supported clients post-launch and ensured high uptime and security.

Education

Bachelor's of Computer Science & Application at Shree S.V. Patel College, Surat
June 1, 2012 - March 1, 2015
Bachelor of Computer Science & Application at Shree S.V.Patel College, Surat
June 1, 2012 - March 1, 2015
Bachelor of Computer Science & Application at Shree S.V.Patel College, Surat
June 1, 2012 - March 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Other, Education
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