Helping Companies Scale with Agile Frameworks | Specialist in Product Refinement & Team Efficiency.
With nearly a decade of experience, I don’t just manage campaigns—I build marketing engines that scale. I specialize in bridging the gap between paid performance and organic engagement to deliver a holistic ROI.
Proven Impact:
E-commerce: Led integrated strategies resulting in a 40% YoY sales increase and a 30% boost in conversion rates.
Paid Media: Optimized Meta, Google, TikTok, and Pinterest campaigns to achieve an average 25% ROI improvement.
Retention: Crafted personalized email drip sequences that transformed cold leads into loyal customers.
My Approach:
I leverage data-driven insights to find the “why” behind the numbers. Whether you are a nonprofit looking to amplify your mission or an e-commerce brand scaling to the next level, I focus on high-impact tactics that respect your budget and exceed your goals.
Ready to scale? Let’s talk.
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This project showcases the strategic framework used at Payton Consulting to scale e-commerce brands and non-profit organizations. By implementing data-driven methodologies, we achieved a 40% YoY sales increase and a 25% improvement in overall ROI. The strategy integrates high-performance Paid Media (Meta, Google, TikTok), lifecycle email automation, and Conversion Rate Optimization (CRO) to deliver measurable, sustainable growth.
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