Payton is a Marketing Manager with nearly a decade of experience and a proven track record of driving growth and engagement across paid and organic channels. Mostly within the e-commerce and nonprofit space. In their previous roles, Payton led comprehensive integrated marketing strategies that resulted in a 40% year-over-year increase in sales and a 30% boost in conversion rates in their most recent position. They have successfully managed paid and organic campaigns on platforms such as Meta, Google, TikTok, and Pinterest, achieving an average 25% improvement in overall ROI. Payton's expertise extends to crafting personalized email drip campaigns that have significantly nurtured leads and increased conversions. With experience in both freelance and in-house roles, Payton excels in leveraging data-driven insights to optimize campaigns and deliver impactful results.

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Payton is a Marketing Manager with nearly a decade of experience and a proven track record of driving growth and engagement across paid and organic channels. Mostly within the e-commerce and nonprofit space. In their previous roles, Payton led comprehensive integrated marketing strategies that resulted in a 40% year-over-year increase in sales and a 30% boost in conversion rates in their most recent position. They have successfully managed paid and organic campaigns on platforms such as Meta, Google, TikTok, and Pinterest, achieving an average 25% improvement in overall ROI. Payton's expertise extends to crafting personalized email drip campaigns that have significantly nurtured leads and increased conversions. With experience in both freelance and in-house roles, Payton excels in leveraging data-driven insights to optimize campaigns and deliver impactful results.

Available to hire

Payton is a Marketing Manager with nearly a decade of experience and a proven track record of driving growth and engagement across paid and organic channels. Mostly within the e-commerce and nonprofit space. In their previous roles, Payton led comprehensive integrated marketing strategies that resulted in a 40% year-over-year increase in sales and a 30% boost in conversion rates in their most recent position. They have successfully managed paid and organic campaigns on platforms such as Meta, Google, TikTok, and Pinterest, achieving an average 25% improvement in overall ROI. Payton’s expertise extends to crafting personalized email drip campaigns that have significantly nurtured leads and increased conversions. With experience in both freelance and in-house roles, Payton excels in leveraging data-driven insights to optimize campaigns and deliver impactful results.

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Language

English
Fluent
Norwegian Bokmål
Intermediate

Work Experience

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Education

Bachelor of Arts at The New School
April 17, 2020

Qualifications

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Industry Experience

Education, Consumer Goods, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services