Payton Consulting: 360° Growth Strategy & Integrated Marketing Ecosystem
Payton Grgurovic
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This project showcases the strategic framework used at Payton Consulting to scale e-commerce brands and non-profit organizations. By implementing data-driven methodologies, we achieved a 40% YoY sales increase and a 25% improvement in overall ROI. The strategy integrates high-performance Paid Media (Meta, Google, TikTok), lifecycle email automation, and Conversion Rate Optimization (CRO) to deliver measurable, sustainable growth.
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