Available to hire
I’m Pedro Barbosa De Freitas, a UX/UI Designer and Product Designer with a background in business analytics and data-driven decision making. I enjoy blending design, psychology, and AI to create user-centered digital experiences and streamline design workflows.
My career spans retail, investment, insurance, and media, with international experience at Woolworths Group contributing to a roughly 25% boost in mobile app adoption through onboarding improvements, UX optimization, and digital promotions. I have a track record of building dashboards and reports that shorten analysis time and improve decision-making, while applying principles of human behavior to reduce friction and enhance the user experience.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Junior UX Designer – Growth at Woolworths Group
August 1, 2024 - March 1, 2026Designed UX improvements to increase adoption of the Woolworths Group mobile app among in-store customers, contributing to an estimated +25% increase in app adoption within a 6-month period. Improved onboarding flows and mobile usability, reducing friction for first-time users and decreasing onboarding drop-off by approximately 18%. Collaborated on in-store promotional strategies to drive digital engagement and app usage. Applied product thinking to align UX decisions with growth metrics and customer behavior.
Operations Analyst at Vivendi Seguros
April 1, 2023 - PresentManaged internal technology tools and business documentation, improving internal information access and reducing document retrieval time by approximately 30%. Organized and maintained health insurance documentation and historical records, ensuring 100% compliance with internal documentation standards and improving audit readiness. Built reports and data presentations for clients and stakeholders, supporting decision-making and reducing reporting preparation time by around 25%.
Operations Analyst at Vivendi Seguros (Health Insurance)
April 1, 2023 - PresentManaged internal technology tools and business documentation, improving internal information access and reducing document retrieval time by approximately 30%. Organized and maintained health insurance documentation and historical records, ensuring 100% compliance with internal documentation standards and improving audit readiness. Built reports and data presentations for clients and stakeholders, supporting decision-making and reducing reporting preparation time by around 25%.
Investment Advisor & BI Intern at Agnus Investimentos XP (Investment Advisory)
February 1, 2020 - October 1, 2022Analyzed economic scenarios and client investment portfolios to support strategic allocation decisions across different asset classes. Performed portfolio rebalancing and financial strategy adjustments, helping improve portfolio risk-return balance and increasing average portfolio performance by approximately 8% during the analysis period. Managed financial databases and conducted data analysis using advanced spreadsheets, improving data organization and reducing analysis preparation time by around 30%. Built dashboards and analytical reports to support decision-making for clients and internal stakeholders.
Investment Advisor & BI Intern at Agnus Investimentos XP
February 1, 2020 - October 1, 2022Analyzed economic scenarios and client investment portfolios to support strategic allocation decisions across different asset classes. Performed portfolio rebalancing and financial strategy adjustments, helping improve portfolio risk-return balance and increasing average portfolio performance by approximately 8% during the analysis period. Managed financial databases and conducted data analysis using advanced spreadsheets, improving data organization and reducing analysis preparation time by around 30%. Built dashboards and analytical reports to support decision-making for clients and internal stakeholders.
Marketing Intern at Rádio Antena 1 (Radio Station)
June 1, 2018 - January 1, 2020Created social media content for Instagram, Facebook, and TikTok, contributing to ~35% growth in audience engagement across digital platforms. Published interview highlights and program clips, helping increase average video reach by approximately 28% on social media channels. Started managing data for performance dashboards to monitor audience metrics and support digital strategy decisions.
Marketing Intern at Rádio Antena 1
June 1, 2018 - January 1, 2020Created social media content for Instagram, Facebook, and TikTok, contributing to ~35% growth in audience engagement across digital platforms. Published interview highlights and program clips, helping increase average video reach by approximately 28% on social media channels. Started managing data for performance dashboards to monitor audience metrics and support digital strategy decisions.
Education
Bachelor’s Degree in Business Administration at Pontifícia Universidade Católica de São Paulo
January 1, 2019 - December 31, 2023Diploma of Technology at Canterbury Technical Institute – Australia
January 1, 2024 - December 31, 2025Bachelor’s Degree in Business Administration at Pontifícia Universidade Católica de São Paulo
January 1, 2019 - January 1, 2023Diploma of Technology at Canterbury Technical Institute – Australia
January 1, 2024 - January 1, 2025Bachelor’s Degree in Business Administration at Pontifícia Universidade Católica de São Paulo
January 1, 2019 - January 1, 2023Diploma of Technology at Canterbury Technical Institute – Australia
January 1, 2024 - January 1, 2025Qualifications
Personal Finance
January 1, 2019 - December 31, 2019ANCORD Financial Market
January 1, 2021 - December 31, 2021Power BI From Zero to Advanced
January 1, 2021 - December 31, 2021Excel from Basic to Advanced (Hashtag Training)
January 11, 2030 - March 25, 2026Design Circuit UX/UI Designer
January 1, 2023 - December 31, 2023Secret Language: Psychology Applied to Design – Cognitive Biases
January 1, 2025 - December 31, 2025Google Course Generative AI
January 1, 2025 - December 31, 2025Personal Finance
January 1, 2019 - January 1, 2019ANCORD Financial Market
January 1, 2021 - January 1, 2021Power BI From Zero to Advanced
January 1, 2021 - January 1, 2021Hashtag Training Excel from Basic to Advanced
January 11, 2030 - March 25, 2026Design Circuit UX/UI Designer
January 1, 2023 - March 25, 2026Secret Language: Psychology Applied to Design – Cognitive Biases
January 1, 2025 - March 25, 2026Google Course Generative AI
January 1, 2025 - March 25, 2026Personal Finance FGV
January 1, 2019 - March 25, 2026ANCORD Financial Market
January 1, 2021 - March 25, 2026Power BI From Zero to Advanced
January 1, 2021 - March 25, 2026Hashtag Training Excel from Basic to Advanced
January 11, 2030 - March 25, 2026Design Circuit UX/UI Designer
January 1, 2023 - March 25, 2026Secret Language: Psychology Applied to Design – Cognitive Biases
January 1, 2025 - March 25, 2026Google Course Generative AI
January 1, 2025 - March 25, 2026Industry Experience
Retail, Financial Services, Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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