Available to hire
Hi, I’m Katie Pearl, a concept-driven designer with nearly 20 years of experience creating immersive brand experiences across digital, print, CPG, environmental, and experiential channels. I translate strategic insights into cohesive visual identities and multi-touchpoint campaigns that elevate brands and engage audiences.
I enjoy collaborating with cross-functional teams—strategists, copywriters, developers, and vendors—to deliver polished, client-ready work for corporate, entertainment, and cultural contexts. My work emphasizes typography, layout, visual storytelling, and brand consistency across all channels.
Skills
Experience Level
Expert
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Intermediate
Intermediate
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Intermediate
Intermediate
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Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Freelance & Contract Designer at Self-employed / Freelance
January 1, 2008 - November 18, 2025Developed and executed multi-channel brand campaigns and design systems for high-profile clients including Dr. Seuss, Epson, Elsevier, Aon, BigCommerce, Playbill, Klaviyo, and Mamma Mia. Designed digital and print assets (eBooks, reports, infographics, presentation decks, and marketing collateral) translating complex strategy into visually compelling communications. Created immersive experiential and merchandising campaigns across packaging, apparel, environmental graphics, and promotional items; notable projects include Broadway’s Mamma Mia! merchandise and The Grinch Musical merchandising program. Partnered with internal teams, strategists, and vendors to ensure brand consistency, clarity, and production readiness across all channels. Applied typography, layout, hierarchy, and visual storytelling to build cohesive, audience-focused brand systems.
Education
Graduate program at Columbia University
August 24, 2007Publishing design
Bachelor of Arts at Pomona College
May 13, 2007Graduate at DesignLab
April 1, 2024Web design
Graduate at General Assembly
June 12, 2017HTML and CMS
BA at Pomona College
January 11, 2030 - November 18, 2025Publishing Graduate Program at Columbia University Journalism School
January 11, 2030 - November 18, 2025UI and HTML Courses at DesignLab & General Assembly
January 11, 2030 - November 18, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Other, Consumer Goods, Retail
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