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I'm Pearl, a social media marketer who believes the best content doesn't feel like marketing. It feels like a moment worth stopping for. With an MS in Social Media & Mobile Marketing from Pace University, I've built and executed strategies that drove a 45% engagement increase and 35% paid media ROI improvement across brand clients. My sweet spot is where creativity meets data, content calendars, paid media, short-form video, influencer partnerships, and community management that actually builds something. Currently based in LA. Open to full-time and freelance opportunities in social media, content, and digital marketing. _Email not available. Sign in: https://www.twine.net/signup_ | pearlpatelco.com…I'm Pearl, a social media marketer who believes the best content doesn't feel like marketing. It feels like a moment worth stopping for. With an MS in Social Media & Mobile Marketing from Pace University, I've built and executed strategies that drove a 45% engagement increase and 35% paid media ROI improvement across brand clients. My sweet spot is where creativity meets data, content calendars, paid media, short-form video, influencer partnerships, and community management that actually builds something. Currently based in LA. Open to full-time and freelance opportunities in social media, content, and digital marketing. _Email not available. Sign in: https://www.twine.net/signup_ | pearlpatelco.com

Pearl Patel

Digital Marketer, Marketing Strategist, Content Creator, +5

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I'm Pearl, a social media marketer who believes the best content doesn't feel like marketing. It feels like a moment worth stopping for. With an MS in Social Media & Mobile Marketing from Pace University, I've built and executed strategies that drove a 45% engagement increase and 35% paid media ROI improvement across brand clients. My sweet spot is where creativity meets data, content calendars, paid media, short-form video, influencer partnerships, and community management that actually builds something. Currently based in LA. Open to full-time and freelance opportunities in social media, content, and digital marketing. _Email not available. Sign in: https://www.twine.net/signup_ | pearlpatelco.com…I'm Pearl, a social media marketer who believes the best content doesn't feel like marketing. It feels like a moment worth stopping for. With an MS in Social Media & Mobile Marketing from Pace University, I've built and executed strategies that drove a 45% engagement increase and 35% paid media ROI improvement across brand clients. My sweet spot is where creativity meets data, content calendars, paid media, short-form video, influencer partnerships, and community management that actually builds something. Currently based in LA. Open to full-time and freelance opportunities in social media, content, and digital marketing. _Email not available. Sign in: https://www.twine.net/signup_ | pearlpatelco.com

Available to hire

I’m Pearl, a social media marketer who believes the best content doesn’t feel like marketing. It feels like a moment worth stopping for.

With an MS in Social Media & Mobile Marketing from Pace University, I’ve built and executed strategies that drove a 45% engagement increase and 35% paid media ROI improvement across brand clients. My sweet spot is where creativity meets data, content calendars, paid media, short-form video, influencer partnerships, and community management that actually builds something.

Currently based in LA. Open to full-time and freelance opportunities in social media, content, and digital marketing.

Email not available. Sign in: https://www.twine.net/signup | pearlpatelco.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Marketing Manager at JAINSONS INTERNATIONAL

May 1, 2025 - December 1, 2025

Led end-to-end social media strategy for Foren and Rahi, developing platform-specific plans for Instagram and TikTok that increased engagement and conversions; managed content production, ad campaigns, influencer/community initiatives, and strategic content development.

Social Media Freelancer at Various Brands & Industries (Remote)

February 1, 2025 - May 1, 2025

Managed social media accounts and content creation for brands across dental, healthcare, skincare, online retail, and fashion; implemented data-driven strategies to boost engagement and conversions; optimized paid advertising across Facebook, Instagram, and Google Ads; conducted market research and trend analysis.

Marketing Intern at Anchor International

March 1, 2024 - May 1, 2024

Engaged with 50+ customers daily; achieved sales and engagement targets; led targeted digital campaigns; optimized marketing strategies for T-Mobile and ETNT Services; trained new team members.

Digital Marketing at Shaandvani

August 1, 2022 - January 1, 2023

Managed and mentored a 4-person creative team; developed high-impact social media campaigns; improved follower growth and engagement; designed a user-centric e-commerce website; implemented SEO-driven content and established a performance-tracking calendar.

Social Media Marketer at BASIC INDIA

January 1, 2022 - May 1, 2022

Designed and executed engaging social media campaigns; increased user engagement; conducted fashion trend research; organized a successful pop-up event; developed data-driven marketing strategies.

Social Media Marketing Manager at JAINSONS INTERNATIONAL (Fashion label)

May 1, 2025 - December 1, 2025

Led end-to-end social media strategy for Foren and Rahi, developing platform-specific plans for Instagram and TikTok that increased overall engagement by 45% and strengthened conversion rates by 30%. By leading creative direction and managing end-to-end content production (scheduling, editing, copywriting, concept development, styling, photoshoots, and reels), I drove a 50% boost in high-quality content output and elevated overall brand storytelling. Managed ad campaigns across Instagram and TikTok, optimizing spend through A/B testing and audience segmentation, leading to a 35% higher ROI. Built influencer and community-driven initiatives to expand brand reach, contributing to a 40% growth in followers across both brands and deeper audience engagement. Developed and implemented strategic content across platforms, blending product storytelling, trend-led ideas, campaigns, and brand visuals tailored to algorithm shifts and audience insights.

Social Media Freelancer at Remote - Multiple Brands & Industries

February 1, 2025 - May 1, 2025

Managed social media accounts and content creation for brands in dental, healthcare, skincare, online retail, and fashion, driving a 40% increase in engagement across platforms. Developed and executed data-driven social media strategies, boosting brand visibility and conversions by 30% through targeted campaigns. Optimized paid advertising on Facebook, Instagram, and Google Ads, improving ROI by 25% through A/B testing and audience segmentation. Conducted in-depth market research and trend analysis, ensuring campaigns aligned with consumer behavior, leading to a 20% increase in brand awareness. Tracked campaign performance using analytics tools, refining strategies to enhance KPIs such as reach, engagement, and conversion rates by 35%. Collaborated with cross-functional teams to create visually compelling and high-converting content, strengthening brand identity and increasing social media following by 50%.

Social Media Marketing Manager at JAINSONS INTERNATIONAL INC

May 1, 2025 - Present

Led social-first strategy across Instagram and TikTok, elevating brand presence and driving a 45% increase in engagement and 30% growth in conversions. Directed creative vision and end-to-end content production, curating elevated visual narratives that increased high-quality output by 50%. Led paid media strategy across Meta and TikTok, optimizing performance through data-led insights and improving ROI by 35%. Cultivated influencer partnerships and community-driven initiatives, expanding brand reach and driving 40% follower growth.

Social Media Freelancer at Multiple Brands & Industries

January 1, 2025 - May 1, 2025

Partnered with brands across beauty, healthcare, and fashion to craft platform-native strategies, driving a 40% increase in engagement. Managed and optimized paid campaigns across Meta and Google, enhancing conversion rates by 30% through performance-focused execution. Leveraged audience insights and analytics to refine targeting, increasing reach and ROI by 25%+. Produced trend-aligned, high-converting content that strengthened brand positioning and audience retention.

Operations & Digital Transformation Associate at FOAMIK COLORS

September 1, 2019 - March 1, 2020

Led digital transformation initiatives, including website development, elevating brand presence and increasing inquiries by 30%. Streamlined operational workflows and reporting systems to enhance efficiency and internal alignment. Analyzed performance metrics to identify gaps and optimize productivity. Collaborated across teams to strengthen communication and execution across functions.