Hi, I’m Pedro Iniesta Escribano, a Senior Product Designer (UX) & Researcher with an MBA and 10+ years of launching and scaling B2C and B2B SaaS products across private and public sectors. I’ve led 38+ end-to-end projects across web, mobile, and product platforms, aligning user needs with business goals to ship measurable outcomes. My MBA-backed product thinking and discovery-to-delivery craft help teams move fast while staying customer-centered. I focus on discovery and experimentation, analytics-driven iteration, and building products that scale. I work across B2C growth and B2B SaaS, improving activation and conversion from discovery to delivery, with accessibility-first delivery. I also design API-first and AI-powered products, including CLI and MCP experiences, collaborating closely with engineering on architecture, integrations, and interface contracts to boost developer experience and unlock user creativity and automations.…

Pedro Iniesta Escribano

PRO

Hi, I’m Pedro Iniesta Escribano, a Senior Product Designer (UX) & Researcher with an MBA and 10+ years of launching and scaling B2C and B2B SaaS products across private and public sectors. I’ve led 38+ end-to-end projects across web, mobile, and product platforms, aligning user needs with business goals to ship measurable outcomes. My MBA-backed product thinking and discovery-to-delivery craft help teams move fast while staying customer-centered. I focus on discovery and experimentation, analytics-driven iteration, and building products that scale. I work across B2C growth and B2B SaaS, improving activation and conversion from discovery to delivery, with accessibility-first delivery. I also design API-first and AI-powered products, including CLI and MCP experiences, collaborating closely with engineering on architecture, integrations, and interface contracts to boost developer experience and unlock user creativity and automations.…

Available to hire

Hi, I’m Pedro Iniesta Escribano, a Senior Product Designer (UX) & Researcher with an MBA and 10+ years of launching and scaling B2C and B2B SaaS products across private and public sectors. I’ve led 38+ end-to-end projects across web, mobile, and product platforms, aligning user needs with business goals to ship measurable outcomes. My MBA-backed product thinking and discovery-to-delivery craft help teams move fast while staying customer-centered.

I focus on discovery and experimentation, analytics-driven iteration, and building products that scale. I work across B2C growth and B2B SaaS, improving activation and conversion from discovery to delivery, with accessibility-first delivery. I also design API-first and AI-powered products, including CLI and MCP experiences, collaborating closely with engineering on architecture, integrations, and interface contracts to boost developer experience and unlock user creativity and automations.

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Skills

Experience Level

Product Design
Expert
Figma
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
HTML5
Expert
Web Design
Expert
JavaScript
Expert
Docker
Expert
CSS
Expert
Sketch
Expert
React Native
Expert
React JS
Expert
Kubernetes
Expert
Adobe XD
Expert
API
Expert
Node.js
Expert
Webflow
Expert
Data Visualization
Expert
SQL
Expert
PostgreSQL
Expert
MySQL
Expert
MongoDB
Expert
AngularJS
Expert
InVision
Expert
Google Cloud
Expert
Github
Expert
AWS
Expert
TypeScript
Intermediate
AI Data Labelling
Intermediate
Python
Intermediate
Hotjar
Intermediate
GraphQL
Intermediate
GitHub Copilot
Intermediate
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Work Experience

Independent Consultant, UX/Product Designer & Researcher at Self-employed
June 1, 2016 - Present
Owned end-to-end product design for startups, enterprises, and public institutions, shipping MVPs and scaling journeys across diverse industries, establishing project-level design systems, analytics-led iteration, and partnering with developers and product/business on integrations and delivery.
Lead UX Designer (Contractor) at Softtek & TUI Group
February 1, 2022 - November 1, 2023
Led cross-functional UX to unify B2C/B2B experiences and launch an operations platform, streamlining critical workflows, establishing a lightweight design system, and driving data-informed iteration across markets.
UX Design Consultant (Contractor) at Cloud District
October 1, 2020 - December 1, 2021
Drove discovery, UX/UI, and testing for digital-transformation programs across multiple industries, clarifying value propositions, simplifying onboarding, and optimizing funnels with PM/Engineering partners.
UX/UI Designer (Contractor) at Machiina
June 1, 2016 - October 1, 2017
Redesigned a large-scale e-commerce experience using research and experimentation to strengthen navigation, search, and checkout while aligning design and engineering via reusable patterns.
Independent Consultant
June 1, 2016 - Present
Owned end-to-end product design for startups, enterprises, and public institutions, shipping MVPs and scaling journeys across diverse industries, establishing project-level design systems, analytics-led iteration, and partnering closely with developers and product/business on integrations and delivery.

Education

Master of Business Administration (MBA) at Escuela de Organización Industrial (EOI)
January 11, 2030 - March 17, 2026
Bachelor in Graphic Design at IED Madrid
January 11, 2030 - March 17, 2026
Software Development Diploma at IES Mare Nostrum
January 11, 2030 - March 17, 2026
Master of Business Administration (MBA) at Escuela de Organización Industrial (EOI)
January 11, 2030 - March 17, 2026
Bachelor in Graphic Design at IED Madrid
January 11, 2030 - March 17, 2026
Software Development Diploma at IES Mare Nostrum
January 11, 2030 - March 17, 2026

Qualifications

WCAG 2.1 and EN 301 549 — Accessibility by Design
January 11, 2030 - March 17, 2026
Privacy, Secure & Accessible by Design
January 11, 2030 - March 17, 2026

Industry Experience

Software & Internet, Government, Professional Services, Retail, Media & Entertainment
    paper Cloud District — Multi-Client UX Consulting

    Role: Senior UX Design Consultant · 2020–2021

    UX consulting across four industries — insurance (DKV Seguros), energy (Naturgy), beauty (Natura), and broadcast (OBS Motorpool). Work ranged from CRO funnel optimization and A/B testing to headless CMS redesign and two-sided dispatch platforms.

    Key outcomes: Repeatable experiment process adopted across clients · fewer opinion-led debates · reusable patterns across channels.

    [→ Read the full case study on pedroiniesta.net](https://www.twine.net/signin

    paper Subscription App Studio — 8-App Portfolio Decision Loop

    Role: UX Researcher & Senior UX Designer (consultant) · 2024–2025

    Built a repeatable decision system across an 8-app B2C subscription portfolio. Connected market signals, user evidence, and delivery planning so product managers, ASO, design, and engineering could align without opinion-led debates.

    Key outcomes: Prioritization shifted from opinion to criteria · cleaner experiment briefs · fewer repeated debates.

    ![Portfolio ecosystem map](https://www.twine.net/signin

    [→ Read the full case study on pedroiniesta.net](https://www.twine.net/signin

    paper TUI Tours — Operations Platform, Internal ERP

    Role: Lead UX Designer @ Softtek EMEA · 2022–2023

    Shipped a v1 internal ops ERP in ~3 months, unifying fragmented data and workflows into a single source of truth with states, permissions, and audit trails. Designed for ops teams handling thousands of passengers and vendors.

    Key outcomes: ~50% productivity lift · 20% faster handling · 10% fewer escalations.

    ![TUI Ops platform screens](https://www.twine.net/signin

    [→ Read the full case study on pedroiniesta.net](https://www.twine.net/signin

    paper TUI Tours — Immersive Tours Marketplace, E-commerce B2B+B2C

    Role: Lead UX Designer @ Softtek EMEA · 2022–2023

    Designed a premium culturally immersive tours platform for TUI Group — B2C booking + B2B white-label — from zero to multi-market beta in ~8 months. Aligned content, brand, and legacy ops constraints for reliable booking across markets.

    Key outcomes: Live beta in ~8 months · B2B + B2C with white-label support.

    ![TUI Tours marketplace](https://www.twine.net/signin

    [→ Read the full case study on pedroiniesta.net](https://www.twine.net/signin

    paper Carrefour Spain — Online Grocery E-commerce Redesign

    Role: UX & Service Design Consultant (via Machiina) · 2016–2017

    Modernized Spain’s largest online supermarket on a legacy platform. Led research, information architecture, and tested prototypes to align stakeholders and reduce friction across the shopping funnel.

    Key outcomes: +20% online sales post-launch · checkout conversion up 12% · cart abandonment down 15%.

    ![Carrefour e-commerce redesign](https://www.twine.net/signin

    [→ Read the full case study on pedroiniesta.net](https://www.twine.net/signin