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I’m a freelance digital marketer with over 12 years of experience, blending strategic communications with hands-on digital marketing. I help small businesses, charities, and SMEs grow online by turning insights into practical campaigns. With qualifications in digital marketing and journalism, I design accessible, user-friendly campaigns across websites, social media, email, and video, always focused on clear messaging and measurable results.…I’m a freelance digital marketer with over 12 years of experience, blending strategic communications with hands-on digital marketing. I help small businesses, charities, and SMEs grow online by turning insights into practical campaigns. With qualifications in digital marketing and journalism, I design accessible, user-friendly campaigns across websites, social media, email, and video, always focused on clear messaging and measurable results.

Penny Gibbs

Digital Marketer, Marketing Consultant, Content Creator, +2

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I’m a freelance digital marketer with over 12 years of experience, blending strategic communications with hands-on digital marketing. I help small businesses, charities, and SMEs grow online by turning insights into practical campaigns. With qualifications in digital marketing and journalism, I design accessible, user-friendly campaigns across websites, social media, email, and video, always focused on clear messaging and measurable results.…I’m a freelance digital marketer with over 12 years of experience, blending strategic communications with hands-on digital marketing. I help small businesses, charities, and SMEs grow online by turning insights into practical campaigns. With qualifications in digital marketing and journalism, I design accessible, user-friendly campaigns across websites, social media, email, and video, always focused on clear messaging and measurable results.

Available to hire

I’m a freelance digital marketer with over 12 years of experience, blending strategic communications with hands-on digital marketing. I help small businesses, charities, and SMEs grow online by turning insights into practical campaigns.

With qualifications in digital marketing and journalism, I design accessible, user-friendly campaigns across websites, social media, email, and video, always focused on clear messaging and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Consultant (Freelance) at Red Rose Media & Marketing

October 1, 2023 - Present

Provide digital marketing advice and support from strategy through to delivery, lead on project management and client communications, develop tailored marketing strategies for small businesses and SMEs, plan and deliver content across websites, social media, email campaigns, video and print, and build/improve websites with a focus on UX, accessibility, and SEO.

Senior Digital Communications Specialist at NHS Black Country Integrated Care Board

June 1, 2021 - September 1, 2024

Provide high-level digital communications advice to Board members and senior leadership, lead the development and continuous improvement of three NHS websites, produce videos for health advice, direct social media adverts, and lead digital health awareness campaigns in collaboration with clinicians.

Communications and Engagement Lead at NHS Midlands & Lancashire Commissioning Support Unit

May 1, 2014 - May 1, 2021

Developed and executed digital communication strategies, including a new intranet to enhance internal communications and employee engagement; managed external website and social media; launched and produced podcasts; designed and delivered health awareness campaigns driven by data and insights; managed events with a focus on inclusivity and accessibility.

Communications Officer at North Staffordshire Combined Healthcare NHS Trust

May 1, 2012 - April 1, 2014

Creative writing for internal communications, maintained and enhanced web content, managed media enquiries, developed communication strategies, and produced video content for organisational events.