Hi, I’m Melanie Procyshyn, a driven BCom graduate with hands-on marketing experience across public and private sectors. I excel at turning data into actionable insights and developing innovative, data-driven marketing strategies that drive brand growth and meaningful customer engagement. I’m currently preparing to relocate to Vancouver and am eager to contribute these strengths within a dynamic, forward-thinking team. With a proven track record in collaborating with cross-functional teams, optimizing portfolios, and delivering measurable results, I bring strong communication and analytical skills, a creative mindset, and a passion for crafting marketing that resonates with diverse audiences.

Melanie Procyshyn

Hi, I’m Melanie Procyshyn, a driven BCom graduate with hands-on marketing experience across public and private sectors. I excel at turning data into actionable insights and developing innovative, data-driven marketing strategies that drive brand growth and meaningful customer engagement. I’m currently preparing to relocate to Vancouver and am eager to contribute these strengths within a dynamic, forward-thinking team. With a proven track record in collaborating with cross-functional teams, optimizing portfolios, and delivering measurable results, I bring strong communication and analytical skills, a creative mindset, and a passion for crafting marketing that resonates with diverse audiences.

Available to hire

Hi, I’m Melanie Procyshyn, a driven BCom graduate with hands-on marketing experience across public and private sectors. I excel at turning data into actionable insights and developing innovative, data-driven marketing strategies that drive brand growth and meaningful customer engagement. I’m currently preparing to relocate to Vancouver and am eager to contribute these strengths within a dynamic, forward-thinking team.

With a proven track record in collaborating with cross-functional teams, optimizing portfolios, and delivering measurable results, I bring strong communication and analytical skills, a creative mindset, and a passion for crafting marketing that resonates with diverse audiences.

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Language

English
Fluent

Work Experience

Retail Intern at Odlum Brown Investment Management Firm
April 1, 2025 - April 1, 2025
Collaborated with over 5 investment advisors to optimize client portfolios, ensuring growth and preservation of TFSA, RRSP, and RRIF accounts. Supported over 100 clients by streamlining administrative processes and maintaining a consistent service quality across interactions.
Market Development Officer at Ministry of Agriculture & Food
August 1, 2024 - August 1, 2024
Developed and executed a targeted marketing strategy that increased database awareness by 64%, expanded audience engagement and brand visibility across key demographics. Enhanced platform registrations by over 250, resulting in a more robust directory that elevated community interaction and platform credibility. Created analytic reports identifying growth opportunities for local BC businesses, enabling data-driven decisions that contributed to a 20% increase in regional market penetration.
Marketing Coordinator at Portofino Bakery
August 1, 2023 - August 1, 2023
Executed geo-targeted advertising campaigns on Meta platforms, boosting website traffic by 11% and increasing overall audience engagement across digital channels. Addressed customer complaints promptly and effectively while strengthening client loyalty through personalized resolution strategies. Assisted in managing and optimizing a paid media campaign, achieving a 23% increase in click-through rates resulting in improved ROI.

Education

Bachelor of Commerce at University of Victoria, Peter B. Gustavson School of Business
January 11, 2030 - August 1, 2025

Qualifications

Google Ads
October 1, 2025 - October 1, 2026
Google Paid Ad Search
October 1, 2025 - October 1, 2026
AI-Powered Performance Ads
January 11, 2030 - October 27, 2025
Google Analytics
January 11, 2030 - October 27, 2025

Industry Experience

Government, Financial Services, Retail, Consumer Goods, Professional Services