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Creative professional with a passion for crafting unique digitalexperiences. Thriving in dynamic environments where strategy meetscreativity—whether it’s developing captivating marketing campaigns,building authentic brand identities, or shaping innovative businesssolutions. With experience in marketing, sales, and business development,I bring a fresh perspective and attention to detail that help brands standout. Looking for roles that allow me to combine strategic vision withpractical creative execution.…Creative professional with a passion for crafting unique digitalexperiences. Thriving in dynamic environments where strategy meetscreativity—whether it’s developing captivating marketing campaigns,building authentic brand identities, or shaping innovative businesssolutions. With experience in marketing, sales, and business development,I bring a fresh perspective and attention to detail that help brands standout. Looking for roles that allow me to combine strategic vision withpractical creative execution.

Petar Nikolic

Marketing Strategist, Digital Marketer, Marketer, +2

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Creative professional with a passion for crafting unique digitalexperiences. Thriving in dynamic environments where strategy meetscreativity—whether it’s developing captivating marketing campaigns,building authentic brand identities, or shaping innovative businesssolutions. With experience in marketing, sales, and business development,I bring a fresh perspective and attention to detail that help brands standout. Looking for roles that allow me to combine strategic vision withpractical creative execution.…Creative professional with a passion for crafting unique digitalexperiences. Thriving in dynamic environments where strategy meetscreativity—whether it’s developing captivating marketing campaigns,building authentic brand identities, or shaping innovative businesssolutions. With experience in marketing, sales, and business development,I bring a fresh perspective and attention to detail that help brands standout. Looking for roles that allow me to combine strategic vision withpractical creative execution.

Available to hire

Creative professional with a passion for crafting unique digitalexperiences. Thriving in dynamic environments where strategy meetscreativity—whether it’s developing captivating marketing campaigns,building authentic brand identities, or shaping innovative businesssolutions. With experience in marketing, sales, and business development,I bring a fresh perspective and attention to detail that help brands standout. Looking for roles that allow me to combine strategic vision withpractical creative execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Serbian

Fluent

English

Advanced

Work Experience

CEO / Founder at Four Two Consulting

March 1, 2024 - April 30, 2025

Designed and implemented strategic business plans aligned with organizational objectives. Oversaw key client accounts, ensuring high satisfaction and long-term retention. Optimized operational processes across departments to improve efficiency and productivity. Led brand-building and marketing initiatives to boost awareness and customer engagement. Managed budgeting and financial planning to drive sustainable growth and profitability.

Marketing and Sales Director at Tri Cara d.o.o.

May 1, 2024 - March 31, 2025

Developed and implemented strategic marketing plans focused on driving sales growth and enhancing brand visibility. Managed digital campaigns (social media, SEO, PPC) with a strong emphasis on conversion rate optimization.

Marketing & Sales Manager at BG PUB KVIZ

March 1, 2024 - February 28, 2025

Developed and implemented strategic marketing plans for brand awareness and sales growth. Executed digital campaigns and optimized conversion rates. Created and edited short-form video content (Reels, TikTok, Shorts) that significantly boosted engagement and followers. Collaborated with major brands such as Cineplexx and SoccerBet to secure sponsorships. Organized promotional events aligned with audience behavior and current trends.

Marketing & Communications Expert at Vrba Organic d.o.o.

May 1, 2023 - March 31, 2024

Developed and executed the overall digital presence strategy (Instagram, TikTok), with a focus on community engagement and localized branding. Created and edited short-form video content promoting the product and daily store activities. Managed full product lifecycle including market research, positioning, pricing, and feedback analysis. Organized promotional activities and developed partnerships to boost user engagement and customer acquisition. Led sales and marketing teams, set goals, monitored performance, implemented CRM systems, and coordinated logistics, sales, and procurement for improved customer experience.

Secretary General at Association of Serbian Debt Management Companies

March 1, 2023 - April 30, 2023

Led strategic and operational communication within the association and with external partners including members, regulatory bodies, and media. Coordinated regulatory compliance activities, prepared internal guidelines, and ensured alignment with national policies and industry standards.

Digital and Sales Officer at EOS Matrix Serbia d.o.o.

March 1, 2023 - April 30, 2023

Designed and executed digital marketing strategies to increase brand awareness and generate qualified leads. Managed e-commerce and digital advertising platforms, optimizing campaign performance and ROI. Developed customer acquisition funnels aligning messaging across platforms to drive conversions. Oversaw the digital presence of real estate assets within the company’s portfolio. Coordinated corporate events to improve client engagement and brand reputation. Implemented sales enablement tools and collaborated with teams to align digital campaigns with sales goals. Analyzed data to adjust digital tactics in real time. Maintained CRM systems and improved lead tracking and follow-up procedures.

Marketing and Communication Specialist at EOS Matrix Srbija d.o.o.

October 1, 2021 - March 31, 2023

Developed corporate communication strategies to improve public and media relations. Managed CSR projects and improved company reputation. Analyzed media coverage and adjusted communication strategies accordingly. Created digital marketing content for both paid and organic campaigns. Organized large-scale corporate events with over 100 guests. Participated in website development and modernized real estate offer presentations using 3D scanning tools. Managed the association’s finances and budget for efficient allocation and sustainability. Developed strategies to strengthen collaboration among member companies through joint initiatives, workshops, and events. Organized conferences and networking events. Represented the association at professional forums and high-level meetings. Initiated cooperation projects with international partners for knowledge exchange and best practice sharing.