"I am a dynamic professional known for my versatility across a spectrum of skills. With a robust background in different industries, I have successfully navigated challenges and embraced diverse roles, showcasing my adaptability. Whether it’s digital marketing, corporate communication, or multimedia design, I bring a multifaceted approach to deliver impactful results. I am eager to contribute my well-rounded skill set to your department and thrive in a dynamic, ever-evolving environment."

"I am a dynamic professional known for my versatility across a spectrum of skills. With a robust background in different industries, I have successfully navigated challenges and embraced diverse roles, showcasing my adaptability. Whether it’s digital marketing, corporate communication, or multimedia design, I bring a multifaceted approach to deliver impactful results. I am eager to contribute my well-rounded skill set to your department and thrive in a dynamic, ever-evolving environment."

Available to hire

“I am a dynamic professional known for my versatility across a spectrum of skills. With a robust background in different industries, I have successfully navigated challenges and embraced diverse roles, showcasing my adaptability. Whether it’s digital marketing, corporate communication, or multimedia design, I bring a multifaceted approach to deliver impactful results. I am eager to contribute my well-rounded skill set to your department and thrive in a dynamic, ever-evolving environment.”

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Language

English
Fluent
Chinese
Fluent

Work Experience

Creative Manager at CBRE Singapore
July 1, 2024 - Present
Provide creative expertise by conceptualizing and executing innovative design solutions for marketing campaigns, digital assets, video editing, animation, print materials, presentations, business pitches, event collaterals, property marketing activities, talent recruitment, internal communications, and more. Maintain brand guidelines to ensure consistency across communications and materials. Create content for events and social media channels. Work closely with cross-functional teams to meet project requirements, objectives, and timelines. Provide creative and content guidance to colleagues, ensuring deliverables meet quality standards and deadlines. Stay updated on industry trends and best practices to continuously enhance the team's output. Collaborate with external vendors and agencies as needed. Manage multiple projects simultaneously, including events, while fostering a collaborative and positive work environment. Uphold CBRE's values and ethical standards.
Senior Multimedia Design Lead at AON Singapore
March 1, 2019 - July 1, 2025
Project manage tenders in the creative aspect. Lead and manage the design team, including designers, UX/UI specialists, graphic artists, etc. Collaborate with senior management to understand business goals and translate them into design strategies. Develop and implement design strategies that align with the company’s brand identity, user needs, and market trends. Stay abreast of industry trends and emerging technologies to ensure the design team remains innovative and competitive. Work closely with Bid Managers, Bid Directors, and other stakeholders to ensure alignment and integration of design efforts across projects. Facilitate communication and collaboration between design and other relevant departments to ensure a cohesive user experience. Define and implement design processes, methodologies, and best practices to ensure high-quality, efficient, and consistent design outcomes. Establish and maintain design standards, guidelines, and documentation to promote consistency and scalab
Senior Multimedia Graphic Designer / Corporate Communications Executive at TY Lin International Pte Ltd
April 1, 2015 - January 1, 2019
Develop and execute innovative and engaging multimedia graphic design concepts that align with the organization’s brand identity and objectives. Produce high-quality visual assets for web, mobile, print, and social media. Create graphics, illustrations, icons, and other visual elements using industry-standard design software. Design and produce multimedia content such as videos, animations, and interactive presentations. Utilize animation and motion graphics techniques to enhance visual appeal and user engagement. Work closely with cross-functional teams to ensure alignment with project goals and timelines. Collaborate with copywriters to integrate visual and textual elements effectively. Manage multiple projects simultaneously, from conception to completion, ensuring deadlines are met and deliverables are of high quality. Maintain brand consistency across all design assets and platforms. Develop and enforce brand guidelines to ensure a cohesive visual identity and messaging strategy
Marketing Executive, Senior Branding and Media Designer at Informatics Academy
July 1, 2014 - March 1, 2015
Develop and maintain brand identities for the organization. Create visually compelling graphics for various platforms including print, digital, and social media. Update and maintain brand guidelines to ensure consistency in design elements. Stay updated on industry trends and emerging technologies relevant to branding and media design. Conduct market research to identify opportunities for innovation and differentiation in design strategies. Manage multiple design projects simultaneously, adhering to deadlines and budget constraints. Produce digital assets such as animation and online advertisements. Monitor industry trends and developments to stay updated on market dynamics. Contribute to the development of marketing strategies and plans. Collaborate with the marketing team to brainstorm and generate innovative ideas. Assist in developing marketing campaigns and promotional activities to achieve business objectives. Track expenses and ensure campaigns are executed within budgetary cons
Marketing Assistant Manager /Web and Graphic Design Lead at C.E.D.S PTE LTD
July 1, 2013 - April 1, 2014
Responsible for overseeing the creative direction, design, and implementation of digital and print assets for the organization. Develop and maintain the overall creative vision and direction for digital and print design projects. Collaborate with stakeholders to understand project requirements and objectives. Translate conceptual ideas into compelling visual representations. Design user-friendly and visually appealing websites, landing pages, and digital interfaces with responsive design principles. Manage multiple design projects simultaneously from conception to completion. Coordinate with internal teams and external vendors to meet project objectives and deadlines. Monitor project budgets, resources, and timelines to ensure successful project delivery.
Graphic Designer / Marketing Executive at AU CHOCOLAT / CATALUNYA
March 1, 2012 - April 1, 2013
Create visual concepts using to communicate ideas that inspire, inform, and captivate consumers. Develop visual identities and branding materials that effectively represent the company’s brand, including logos, color schemes, typography, and other brand elements. Design materials for print and digital platforms, such as advertisements, brochures, posters, CRM membership cards, websites, social media graphics, and email newsletters. Responsible for in-house photography and photo retouching. Edit and manipulate images to enhance their quality or to fit the design requirements. Manage multiple projects simultaneously, prioritize tasks, meet deadlines, and ensure deliverables meet quality standards. Liaise with vendors to ensure the quality of materials. Assist in events setup and execution.
Desktop Publisher at Philips Electronics Singapore
December 1, 2009 - December 1, 2011
Design the layout of documents, including brochures, newsletters, reports, and user manuals using Adobe InDesign and Microsoft Word. Format text and graphics within documents, ensuring consistency in font styles, sizes, and colors. Proofread and edit text to correct errors in spelling, grammar, and punctuation. Develop templates for various types of documents to streamline the design process. Collaborate with writers, graphic designers, and other team members to understand project requirements and incorporate feedback. Prepare files for printing or digital distribution, ensuring proper formatting and prepress readiness. Manage project timelines and quality assurance checks. Take part in wellness committee activities to enhance company cohesiveness and mental wellness.

Education

BA Visual Communication with Business at Singapore University of Social Sciences
January 1, 2010 - January 1, 2013
Digital Media Design at Nanyang Polytechnic
January 1, 2004 - January 1, 2007

Qualifications

Advance as a Digital Specialist
January 1, 2023 - May 4, 2026
Communications and Marketing: Email and Newsletter Marketing
January 1, 2023 - May 4, 2026
Communications and Marketing: SEO Foundations
January 1, 2023 - May 4, 2026
Google Analytics Certification (LinkedIn Learning)
January 1, 2022 - May 4, 2026
Certified Associate in Project Management (CAPM) – NTUC Learning Hub
January 1, 2025 - May 4, 2026
Work Smarter with Gen AI Workshop
January 1, 2026 - May 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other