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I'm Peter C. Park, a Senior Copywriter who specializes in shaping brand voice, messaging systems, and integrated marketing campaigns across health, wellness, and tech. I write conversion-focused copy for digital channels, email, landing pages, and social, translating complex ideas into clear, compelling storytelling that resonates with audiences. Throughout my career I've led brand voice development, built SEO-informed content strategies, and crafted lifecycle messaging that activates users and drives engagement. I collaborate across product, marketing, and design to scale brand messaging while keeping consistency across web, print, and in-clinic experiences.…I'm Peter C. Park, a Senior Copywriter who specializes in shaping brand voice, messaging systems, and integrated marketing campaigns across health, wellness, and tech. I write conversion-focused copy for digital channels, email, landing pages, and social, translating complex ideas into clear, compelling storytelling that resonates with audiences. Throughout my career I've led brand voice development, built SEO-informed content strategies, and crafted lifecycle messaging that activates users and drives engagement. I collaborate across product, marketing, and design to scale brand messaging while keeping consistency across web, print, and in-clinic experiences.

Peter C. Park

Copywriter, Content Strategist, Brand Strategist, +2

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I'm Peter C. Park, a Senior Copywriter who specializes in shaping brand voice, messaging systems, and integrated marketing campaigns across health, wellness, and tech. I write conversion-focused copy for digital channels, email, landing pages, and social, translating complex ideas into clear, compelling storytelling that resonates with audiences. Throughout my career I've led brand voice development, built SEO-informed content strategies, and crafted lifecycle messaging that activates users and drives engagement. I collaborate across product, marketing, and design to scale brand messaging while keeping consistency across web, print, and in-clinic experiences.…I'm Peter C. Park, a Senior Copywriter who specializes in shaping brand voice, messaging systems, and integrated marketing campaigns across health, wellness, and tech. I write conversion-focused copy for digital channels, email, landing pages, and social, translating complex ideas into clear, compelling storytelling that resonates with audiences. Throughout my career I've led brand voice development, built SEO-informed content strategies, and crafted lifecycle messaging that activates users and drives engagement. I collaborate across product, marketing, and design to scale brand messaging while keeping consistency across web, print, and in-clinic experiences.

Available to hire

I’m Peter C. Park, a Senior Copywriter who specializes in shaping brand voice, messaging systems, and integrated marketing campaigns across health, wellness, and tech. I write conversion-focused copy for digital channels, email, landing pages, and social, translating complex ideas into clear, compelling storytelling that resonates with audiences.

Throughout my career I’ve led brand voice development, built SEO-informed content strategies, and crafted lifecycle messaging that activates users and drives engagement. I collaborate across product, marketing, and design to scale brand messaging while keeping consistency across web, print, and in-clinic experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Copywriter at Niagen Bioscience

January 1, 2019 - January 1, 2021

Led brand voice development, including messaging frameworks, taglines, and brand guidelines. Wrote and structured flagship product website to drive conversion. Concepted and executed integrated marketing campaigns across email, landing pages, and social media. Owned SEO-informed content strategy to improve visibility and performance. Translated complex scientific concepts into clear, compelling marketing content.

Health Content Strategist / Senior Copywriter at all.health

January 1, 2021 - January 1, 2024

Defined brand voice and tone for a digital health platform. Wrote marketing and product content across web, print, and in-clinic experiences. Created onboarding and lifecycle messaging to improve activation and engagement. Translated clinical information into clear, consumer-friendly copy.

Digital Content Strategist / Senior Copywriter at Pager Health

January 1, 2024 - Present

Concepted and wrote multi-channel campaigns across email, SMS, push notifications, and web. Developed messaging strategy across product and marketing touchpoints. Built B2B marketing toolkits to scale brand messaging across health plan partners. Wrote editorial content and lifecycle campaigns to drive engagement and retention. Maintained brand voice consistency across digital experiences.