I’m Pete, a Finnish-born London-based UX Designer with a background in project management, product development and operational management. I made a career change in 2025-2026 after coming to the realisation that I am truly in my element at the intersection of growth strategy and creative problem solving. UX Design allowed me to harness the full breadth of my experience in a creative role with significant business impact. My portfolio includes a UX research and website re-design project for London's fastest growing independent radio, Voices, as well as conceptual projects at General Assembly for Eventbrite event discovery layer, and Caravan Records e-commerce re-design. I split my time in running a record company where my responsibilities cover everything from A&R work and creative direction to promotion and events. We have three imprints with worldwide distribution for dance, ambient and experimental music with a growing roster of extremely talented musicians.…

Pete Spara

I’m Pete, a Finnish-born London-based UX Designer with a background in project management, product development and operational management. I made a career change in 2025-2026 after coming to the realisation that I am truly in my element at the intersection of growth strategy and creative problem solving. UX Design allowed me to harness the full breadth of my experience in a creative role with significant business impact. My portfolio includes a UX research and website re-design project for London's fastest growing independent radio, Voices, as well as conceptual projects at General Assembly for Eventbrite event discovery layer, and Caravan Records e-commerce re-design. I split my time in running a record company where my responsibilities cover everything from A&R work and creative direction to promotion and events. We have three imprints with worldwide distribution for dance, ambient and experimental music with a growing roster of extremely talented musicians.…

Available to hire

I’m Pete, a Finnish-born London-based UX Designer with a background in project management, product development and operational management. I made a career change in 2025-2026 after coming to the realisation that I am truly in my element at the intersection of growth strategy and creative problem solving. UX Design allowed me to harness the full breadth of my experience in a creative role with significant business impact.

My portfolio includes a UX research and website re-design project for London’s fastest growing independent radio, Voices, as well as conceptual projects at General Assembly for Eventbrite event discovery layer, and Caravan Records e-commerce re-design.

I split my time in running a record company where my responsibilities cover everything from A&R work and creative direction to promotion and events. We have three imprints with worldwide distribution for dance, ambient and experimental music with a growing roster of extremely talented musicians.

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Skills

Experience Level

Figma
Expert
Freelance Gig
Intermediate
Product Design
Intermediate
Web Design
Intermediate
App Design
Intermediate

Work Experience

UX Designer / Freelance Project at Voices
April 1, 2026 - May 1, 2026
Delivered strategic research and a mobile-first redesign for Voices to align with user needs and brand tone, achieving competitive parity. Conducted real-life user interviews, competitive analysis, ideation sessions, stakeholder workshops, and user testing; produced a scalable redesign of key website pages.
Project Manager / Interim Product Owner at Shuffle Up
January 1, 2024 - January 1, 2025
Established PM and product development processes for an early-stage iGaming startup. Oversaw key projects including brand launches and feature development. Created business specifications based on strategic goals and KPIs. Worked cross-functionally between development and business operations to ensure alignment and timely delivery in a B2B/B2C environment.
Project Manager & Business Developer at ComeOn Group
January 1, 2020 - January 1, 2024
Launched new websites/franchises, products, and growth initiatives. Drove expansion into new markets, including acquiring local regulatory licenses. Led a company-wide Double Digit Growth programme, tracking progress and allocating resources. Managed development of the in-house streamer-led product WeSpin, writing business requirements and user stories, delivering in a Scrum environment, and coordinating with legal/compliance to meet local regulations.
Co-Founder, Manager at Cold Blow
January 1, 2009 - Present
Co-founded and run an independent record label.Responsible for A&R, design, creative direction, finance, and administration with a focus on physical media (vinyl, tapes, CDs).
Head of Customer Service at ComeOn Group
January 1, 2014 - January 1, 2020
Led a rapidly growing online customer service operation across two countries, covering 6 languages for 7 brands with a 70+ headcount. Reported to the CEO. Achieved a 50% increase in efficiency, 17% rise in CSAT, and 10% improvement in First Contact Resolution. Focused on workflow optimization, recruitment/training effectiveness, and employee satisfaction; acted as Head of Telesales during a 2020 transition to boost CLTV.

Education

UX Design Bootcamp at General Assembly
September 1, 2025 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Software & Internet
    Voices Radio - From a static homepage to a community-first listening experience.

    Voices Radio is growing fast - a second studio in Hackney Wick, a mobile app on the way, and a platform migration to RadioCult. Their existing site couldn’t carry that weight: it didn’t reflect the community, made it hard to find shows or hosts, and treated listening as an afterthought.

    I led the redesign end-to-end. Through 10+ user interviews, competitive analysis across 11 stations, and synthesis into personas, JTBD and a problem statement, I reframed the brief from “redesign the site” to “design a listening experience that lets people belong to a scene, not just press play.”

    The result is a new site IA, a mobile app, and a design system with the host/show as the atomic unit - surfacing live programming, listen-back, host identity and chat in one coherent flow.

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