Available to hire
I’m a creative and strategic marketing professional who loves storytelling, community building, and delivering experiences that resonate. I’ve led cross-functional teams to design and execute integrated campaigns for B2B and B2C audiences, blending data-driven insights with bold visuals to elevate brands and drive measurable results.
My passion lies in connecting people with purpose-driven brands through multi-channel campaigns, event branding, and authentic digital storytelling. I thrive in collaborative environments and enjoy turning complex briefs into cohesive, memorable experiences that ignite engagement and long-term relationships.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Global Account Executive at AWIN România
January 1, 2023 - PresentManaged end-to-end campaign execution for B2B clients, including Etsy and Converse, ensuring timely delivery and alignment with brand objectives. Built performance benchmarks and data dashboards to guide decision-making, allocated budgets to maximize ROI, and conducted influencer scouting aligned with campaign goals. Used Salesforce for lead tracking and pipeline management, prepared regular program reports, and maintained professional client communications. Monitored affiliate performance to ensure program health and compliance.
Marketing & Advertising Specialist at AWIN România
January 1, 2023 - PresentLed multi-channel marketing initiatives and influencer marketing campaigns. Collaborated with internal teams to optimize budgets, improve ROI, and ensure brand-aligned execution. Developed and tracked performance benchmarks, conducted partner outreach, and produced comprehensive account management documentation and client-ready reports.
Head of Marketing and Event Organizer at AWIN România
January 1, 2025 - PresentDirected end-to-end marketing strategy and event activation, shaping brand voice, content direction, and visual identity across digital platforms. Coordinated a cross-functional team to deliver cohesive campaigns, built partnerships with media outlets and local influencers, and managed timelines and budgets for concept to event day.
Marketing Lead at TEDxIasi
January 1, 2023 - January 1, 2025Led the end-to-end marketing strategy for TEDxIasi, shaping the brand voice, content direction, and visual identity across digital platforms. Coordinated a cross-functional team of designers, copywriters, and social media specialists to deliver cohesive campaigns and increase attendance and online reach. Built partnerships with media and influencers to amplify event visibility and trust.
Active Member & PR Director at Rotaract Iasi
January 1, 2020 - PresentActive member and PR Director (2020 - present). Board roles as Visual Specialist and PR Coordinator (2023 - present). Led communications for community service projects and designed promotional materials, visual identities, and awareness campaigns; engaged in fundraising events and youth outreach.
Visual Specialist & PR Coordinator at Rotaract Iasi
January 1, 2023 - PresentBoard: Visual Specialist and PR Coordinator (2023 - present). Led district-level visual identities, coordinated fundraisers and awareness campaigns, and produced digital marketing materials across platforms.
Education
Bachelor's in Sociology at Alexandru Ioan Cuza University of Iasi, Faculty of Philosophy and Social Sciences
January 1, 2020 - January 1, 2023Master's in Human Resources at Alexandru Ioan Cuza University of Iasi, Faculty of Philosophy and Social Sciences
January 1, 2023 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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