Available to hire
I’m Josie Petruska, a multidisciplinary designer specializing in brand identity, packaging, and digital experiences. I’m fluent in UX/UI, campaign design, and production for high-profile clients. I thrive in both agency and in-house environments, balancing creativity with technical execution.
I’ve led design work for notable brands such as Barstool Sports, MLSE, and Bauer, delivering cohesive brand experiences across digital and print. I enjoy collaborating with cross-functional teams to translate goals into accessible, high-quality outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social & Digital Designer (Contract) at ImpulsvMedia Agency
January 1, 2025 - October 14, 2025Designed digital assets including email templates, social media campaigns, and web banners aligned with brand voice. Collaborated with content and development teams to ensure cohesive integration of visual and verbal messaging. Maintained digital style guides and organized asset libraries for efficient cross-team collaboration. Led design and project management for high-profile accounts including Barstool Sports, MLSE, HH Global, and Bauer.
Social & Digital Designer (Contract) at Impulso Media Agency
October 1, 2024 - January 13, 2025Created visually appealing marketing materials such as emails, social media posts, and website banners. Collaborated with cross-functional teams to integrate visual and verbal elements. Maintained brand identity consistency across all media. Organized and archived graphic assets efficiently.
Production Coordinator & Designer at Italic
September 30, 2024 - PresentDesigned digital assets including email templates, social media campaigns, and web banners in alignment with brand voice. Worked closely with content and development teams to ensure cohesive integration of visual and verbal messaging. Maintained consistent digital style guides and organized asset libraries for efficient cross-team collaboration. Managed Shopify performance, UX, and accessibility improvements; enhanced site architecture with evidence-based design.
Lead Designer at Clutter Porch
May 1, 2024 - PresentLed the redesign of the homepage and navigation experience, improving engagement and reducing bounce rates. Conducted UX research, user journey mapping, and prototyping to refine product presentation. Built a scalable design system and documented brand visuals for consistency across channels. Created seasonal promotional content and collaborated with clients to iterate functionality. Implemented accessibility improvements.
Brand & Product Designer at Aquanure
December 1, 2023 - PresentLed UX research and product redesign; created responsive wireframes, flow diagrams, and interactive prototypes. Built a component-based design system for digital and print channels; implemented WCAG-compliant designs on Wix to improve accessibility. Launched a Shopify-powered website that generated $4K in sales within 30 minutes of launch.
Digital Designer & Product Designer at FroggaBio
October 31, 2022 - September 30, 2024Spearheaded the redesign of the navigation bar and homepage to enhance user experience and visual appeal. Designed engaging product presentations and marketing materials, boosting sales effectiveness. Created and curated a brand booklet to establish and solidify the company’s brand identity. Developed package designs and 3D renders for product packaging and marketing materials. Collaborated with clients and production teams to meet project needs. Ensured print quality through colour management and calibration.
Digital Designer at Toronto Digital Imaging Inc.
January 1, 2019 - December 31, 2022Conducted in-depth UX/UI research and developed wireframes to enhance user experience and interface design. Designed eye-catching clothing designs and website graphics. Maintained ongoing site updates and frequently collaborated with client to improve functionality, user experience, and seasonal campaigns.
Education
Bachelor of Design at Ontario College of Art and Design University
January 1, 0001 - December 31, 0001Certificate, UX/UI Design at University of Toronto
January 11, 2030 - October 14, 2025Certificate, Graphic Design at OCAD University
January 11, 2030 - October 14, 2025Bachelor of Design, Graphic Design at OCAD University
January 11, 2030 - October 14, 2025Qualifications
Certificate, UX/UI Design
January 1, 0001 - December 31, 0001Bachelor of Design; Graphic Design
September 8, 2015 - April 18, 2019Industry Experience
Consumer Goods, Retail, Media & Entertainment, Life Sciences, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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