Available to hire
Hi, I’m Peyton Meersman, a multilingual social media manager with 10+ years of experience helping brands build identity, community, and measurable growth across all social media platforms. I’ve driven brand presence for multiple clients and consistently delivered engaging content and strategic campaigns that increase reach and engagement.
I excel at data-informed storytelling, editorial calendars, cross-channel campaigns, and analytics-driven optimization. I’m passionate about turning insights into compelling content that resonates with audiences and drives meaningful results.
Experience Level
Language
English
Fluent
Italian
Intermediate
Work Experience
Social Media Manager at Social Aura
November 1, 2019 - PresentDrove customer acquisition and increased lead generation for Social Aura. Managed brand presence on digital channels, resulting in improved online visibility and engagement. Implemented effective business strategies, contributing to overall growth. Developed engaging content tailored to target audience, resulting in increased user engagement and interaction. Conducted performance analysis and produced reports for community engagement and metrics, providing valuable insights for further improvement.
Head of Content Creation at Audience Solutions
August 1, 2021 - August 1, 2023Developed and implemented successful content strategies for multiple brands across various social media platforms, including Engel & Völkers Americas, Peerless Beverage Co, New Jersey Bike & Walk Coalition, and more. Managed editorial calendar to meet deadlines and ensure timely delivery of high-quality content. Led email marketing campaigns and influencer campaigns that significantly increased website traffic and engagement. Organized digital series production and promoted events to increase brand awareness and audience engagement.
Social Media Manager at Alet Consulting
November 1, 2016 - June 1, 2021Developed engaging content and managed online communities for diverse industries, including food service, retail real estate, hospitality, healthcare, and entertainment. Generated measurable results through strategic social media campaigns, supporting businesses in achieving their marketing goals.
New Business Assistant at The Infinite Agency
January 1, 2016 - December 1, 2016Assisted in lead generation strategy, acquired new clients and employees as the first point of contact for generating sales, subsequently maintaining and managing effective relationships for business development.
Digital Media Manager at Virtual With Us
October 1, 2020 - December 1, 2022Developed and implemented comprehensive content strategy for Facebook, Instagram, Twitter, LinkedIn, Pinterest. Spearheaded email marketing campaigns, orchestrated digital series production and event promotion activities.
Education
Master of Arts - Advertising at Southern Methodist University
January 1, 2017 - January 26, 2026Bachelor of Arts - French at Southern Methodist University
January 1, 2016 - January 26, 2026Italian Minor at Dallas International School
January 11, 2030 - January 26, 2026Advertising Minor at Dallas International School
January 11, 2030 - January 26, 2026IB Diploma at Dallas International School
January 11, 2030 - January 1, 2012Qualifications
Teacher of English to Speakers of Other Languages (TEFL)
January 1, 2025 - January 26, 2026Wine & Spirit Education Trust (WSET) Level 1 in Wine
January 1, 2024 - January 26, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
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