I’m a content creator, scriptwriter, and digital media producer with strong experience creating engaging, research-based content for YouTube, social media, and digital platforms. My work focuses on clear storytelling, audience retention, and practical value—particularly in health, wellness, education, documentary-style content, and long-form YouTube videos. I’ve written and produced scripts, video descriptions, thumbnail concepts, and community content for multiple channels targeting both general audiences and mature viewers (50–65+). With a background in marketing, publishing, and content strategy, I understand how to balance creativity with performance. I’m comfortable working from briefs or developing concepts from scratch, and I prioritise clarity, accuracy, and a natural, conversational tone rather than overly scripted content. I’ve managed multiple content projects simultaneously, collaborated with brands and creators, and consistently delivered high-quality work under tight deadlines.

Pauline F

I’m a content creator, scriptwriter, and digital media producer with strong experience creating engaging, research-based content for YouTube, social media, and digital platforms. My work focuses on clear storytelling, audience retention, and practical value—particularly in health, wellness, education, documentary-style content, and long-form YouTube videos. I’ve written and produced scripts, video descriptions, thumbnail concepts, and community content for multiple channels targeting both general audiences and mature viewers (50–65+). With a background in marketing, publishing, and content strategy, I understand how to balance creativity with performance. I’m comfortable working from briefs or developing concepts from scratch, and I prioritise clarity, accuracy, and a natural, conversational tone rather than overly scripted content. I’ve managed multiple content projects simultaneously, collaborated with brands and creators, and consistently delivered high-quality work under tight deadlines.

Available to hire

I’m a content creator, scriptwriter, and digital media producer with strong experience creating engaging, research-based content for YouTube, social media, and digital platforms.

My work focuses on clear storytelling, audience retention, and practical value—particularly in health, wellness, education, documentary-style content, and long-form YouTube videos. I’ve written and produced scripts, video descriptions, thumbnail concepts, and community content for multiple channels targeting both general audiences and mature viewers (50–65+).

With a background in marketing, publishing, and content strategy, I understand how to balance creativity with performance. I’m comfortable working from briefs or developing concepts from scratch, and I prioritise clarity, accuracy, and a natural, conversational tone rather than overly scripted content.

I’ve managed multiple content projects simultaneously, collaborated with brands and creators, and consistently delivered high-quality work under tight deadlines.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist / Project Manager at Unica Publications Ltd.
April 1, 2008 - December 30, 2023
- Managed and executed digital marketing campaigns across multiple regions - Led cross-functional projects involving content, marketing, customer support, and admin teams - Oversaw project timelines, task coordination, and delivery from planning to execution - Managed customer support operations, ensuring consistent communication and issue resolution - Supported HR and administrative processes, including onboarding and internal coordination - Acted as the central point of contact between teams, management, and external stakeholders

Education

Bachelor of Arts in International Studies at De La Salle University
January 1, 1996 - January 1, 2000
Graduate Diploma in Innovation and Entrepreneurship at Ara Institute of Canterbury
January 1, 2024 - January 17, 2026

Qualifications

Certified Email Marketing Specialist – Digital Marketer
January 11, 2030 - January 17, 2026
Certified Social and Community Management Specialist – Digital Marketer
January 11, 2030 - January 17, 2026
Certified Affiliate Manager Level 1 – Lurn Inc.
January 11, 2030 - January 17, 2026
Certificate of Employment Eligibility – Ministry of Manpower, Singapore
January 11, 2030 - January 17, 2026
National Certificate in Cookery (NCII) – TESDA, Philippines
January 11, 2030 - January 17, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Other