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I’m Patrick Goetz, a graphic designer focused on branding, design systems, and visual communication; and I have a background in e-learning design as well. I turn complex or abstract ideas into clear, accessible visual designs that support strong brands and effective communication across digital and print. I enjoy working with cross-cultural teams to build thoughtful brand identities and improve how information is presented. My approach combines creative design with practical execution through strong layouts, careful content organization, and reliable project management. I also use AI tools in my workflow to expand my creative possibilities and improve overall process efficiency.…I’m Patrick Goetz, a graphic designer focused on branding, design systems, and visual communication; and I have a background in e-learning design as well. I turn complex or abstract ideas into clear, accessible visual designs that support strong brands and effective communication across digital and print. I enjoy working with cross-cultural teams to build thoughtful brand identities and improve how information is presented. My approach combines creative design with practical execution through strong layouts, careful content organization, and reliable project management. I also use AI tools in my workflow to expand my creative possibilities and improve overall process efficiency.

Patrick Goetz

Graphic Designer, Brand Designer, Web Designer, +1

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I’m Patrick Goetz, a graphic designer focused on branding, design systems, and visual communication; and I have a background in e-learning design as well. I turn complex or abstract ideas into clear, accessible visual designs that support strong brands and effective communication across digital and print. I enjoy working with cross-cultural teams to build thoughtful brand identities and improve how information is presented. My approach combines creative design with practical execution through strong layouts, careful content organization, and reliable project management. I also use AI tools in my workflow to expand my creative possibilities and improve overall process efficiency.…I’m Patrick Goetz, a graphic designer focused on branding, design systems, and visual communication; and I have a background in e-learning design as well. I turn complex or abstract ideas into clear, accessible visual designs that support strong brands and effective communication across digital and print. I enjoy working with cross-cultural teams to build thoughtful brand identities and improve how information is presented. My approach combines creative design with practical execution through strong layouts, careful content organization, and reliable project management. I also use AI tools in my workflow to expand my creative possibilities and improve overall process efficiency.

Available to hire

I’m Patrick Goetz, a graphic designer focused on branding, design systems, and visual communication; and I have a background in e-learning design as well. I turn complex or abstract ideas into clear, accessible visual designs that support strong brands and effective communication across digital and print.

I enjoy working with cross-cultural teams to build thoughtful brand identities and improve how information is presented. My approach combines creative design with practical execution through strong layouts, careful content organization, and reliable project management. I also use AI tools in my workflow to expand my creative possibilities and improve overall process efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

French

Beginner

Italian

Beginner

Work Experience

Student Intern, Designer + Social Media Coordinator at Northnet Media

March 1, 2026 - April 1, 2026

Developed social media strategies, content calendars, and campaigns to boost brand awareness and engagement across Instagram, Facebook, and LinkedIn. Designed and produced digital content including social graphics, logo concepts, motion graphics, and short-form videos, plus paid ad creatives (carousel, story, static, and reels) using Photoshop, Illustrator, Premiere Pro, and After Effects. Leveraged AI-assisted tools (ChatGPT, Gemini, Adobe Firefly) for generative visuals and prompt engineering. Collaborated with leadership to create promo materials with brand-consistent messaging and lead generation. Designed and updated website layouts and landing pages in WordPress with Figma, focusing on responsive design. Conducted website audits, scheduled content across platforms, and supported marketing strategy.

Freelance Designer at Barbarus Branding & Design

January 1, 2025 - Present

Led discovery calls to gather requirements and translate client goals into clear design strategies and actionable project plans. Designed and produced professional album artwork, developed complete logo and brand identity systems, and created cohesive social media branding assets. Designed and developed websites using HTML/CSS, Squarespace, and WordPress, including site architecture, responsive layout, and content structure. Implemented on-page SEO strategies and information hierarchy to improve visibility. Built strong client relationships through transparent communication and collaborative feedback, and managed projects from concept to final production on schedule.

Human Resources Business Partner at Windsor-Detroit Bridge Authority

November 1, 2023 - Present

Designed and developed 20+ branded e-learning modules using Adobe Captivate to strengthen internal learning. Created custom slide decks and visual presentations aligned with corporate branding for internal communications and HR initiatives. Streamlined internal workflows by leveraging existing technologies to automate processes and improve user experience. Drafted and formatted RFQs with attention to layout and clarity. Maintained and customized SharePoint Online sites and document libraries for intuitive navigation. Advocated for inclusive workplace practices through executive board notes with clear visual messaging.

Recruiter / Proposal Writer + Sr. HR Generalist at Orangutech Inc.

April 1, 2019 - April 1, 2023

Migrated onboarding content into WalkMe, transforming static training into an interactive desktop experience with branded visuals and improved usability. Authored and designed a people-first Employee Handbook, applying layout and formatting principles to enhance readability and accessibility. Produced a suite of on-brand training materials including guides, manuals, and how-to documents. Automated workflows using Nintex NWC, integrating process maps and form design to improve operational efficiency. Customized SharePoint Online environments to support organized, visually coherent document management systems. Led proposal design and submission for government contracts, achieving a 95% win rate through clear, visually structured documentation and strategic messaging. Managed consultant profiles and contracts, maintaining clean data presentation and efficient tracking systems.

Member Service Representative / Personal Banking Associate at Alterna Savings

September 1, 2017 - March 1, 2019

Provided member-facing service and banking support, handling transactions, inquiries, and product guidance with a focus on accuracy and customer satisfaction.