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For over 20 years, I’ve been involved in marketing and operations for B2B/B2C lead generation and ecommerce clients in a multitude of industries including health and finance, consumer electronics, education, cosmetics and home improvement to just name a few. With F5 I was implemented a SOP and campaigns structures for paid search campaigns that improved funnel conversion rates by 83% and improved conversion by 3x. At Axonics (now Boston Scientific) I implemented digital campaigns that grew spend and qualified leads by 10x and become the most profitable channel within the company. At Einstein Industries I was able create and implement a marketing product with 0 clients to over 167 clients in less than 3 years with 85% retention after 2 years and generating 1.6MM annually in company revenue. A lot of my success was due to my extensive knowledge in marketing and operations and my ability to organize large amounts of tasks in a simple set of project managed steps. Another part of my success was my ability to locate great talent and mentor/teach. Several of my former colleagues that have trained under me have gone on to work at some of the largest tech companies in today’s news.…For over 20 years, I’ve been involved in marketing and operations for B2B/B2C lead generation and ecommerce clients in a multitude of industries including health and finance, consumer electronics, education, cosmetics and home improvement to just name a few. With F5 I was implemented a SOP and campaigns structures for paid search campaigns that improved funnel conversion rates by 83% and improved conversion by 3x. At Axonics (now Boston Scientific) I implemented digital campaigns that grew spend and qualified leads by 10x and become the most profitable channel within the company. At Einstein Industries I was able create and implement a marketing product with 0 clients to over 167 clients in less than 3 years with 85% retention after 2 years and generating 1.6MM annually in company revenue. A lot of my success was due to my extensive knowledge in marketing and operations and my ability to organize large amounts of tasks in a simple set of project managed steps. Another part of my success was my ability to locate great talent and mentor/teach. Several of my former colleagues that have trained under me have gone on to work at some of the largest tech companies in today’s news.

Michael D. Perkins

Web Designer, Brand Strategist, Marketing Strategist, +4

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For over 20 years, I’ve been involved in marketing and operations for B2B/B2C lead generation and ecommerce clients in a multitude of industries including health and finance, consumer electronics, education, cosmetics and home improvement to just name a few. With F5 I was implemented a SOP and campaigns structures for paid search campaigns that improved funnel conversion rates by 83% and improved conversion by 3x. At Axonics (now Boston Scientific) I implemented digital campaigns that grew spend and qualified leads by 10x and become the most profitable channel within the company. At Einstein Industries I was able create and implement a marketing product with 0 clients to over 167 clients in less than 3 years with 85% retention after 2 years and generating 1.6MM annually in company revenue. A lot of my success was due to my extensive knowledge in marketing and operations and my ability to organize large amounts of tasks in a simple set of project managed steps. Another part of my success was my ability to locate great talent and mentor/teach. Several of my former colleagues that have trained under me have gone on to work at some of the largest tech companies in today’s news.…For over 20 years, I’ve been involved in marketing and operations for B2B/B2C lead generation and ecommerce clients in a multitude of industries including health and finance, consumer electronics, education, cosmetics and home improvement to just name a few. With F5 I was implemented a SOP and campaigns structures for paid search campaigns that improved funnel conversion rates by 83% and improved conversion by 3x. At Axonics (now Boston Scientific) I implemented digital campaigns that grew spend and qualified leads by 10x and become the most profitable channel within the company. At Einstein Industries I was able create and implement a marketing product with 0 clients to over 167 clients in less than 3 years with 85% retention after 2 years and generating 1.6MM annually in company revenue. A lot of my success was due to my extensive knowledge in marketing and operations and my ability to organize large amounts of tasks in a simple set of project managed steps. Another part of my success was my ability to locate great talent and mentor/teach. Several of my former colleagues that have trained under me have gone on to work at some of the largest tech companies in today’s news.

Available to hire

For over 20 years, I’ve been involved in marketing and operations for B2B/B2C lead generation and ecommerce clients in a multitude of industries including health and finance, consumer electronics, education, cosmetics and home improvement to just name a few. With F5 I was implemented a SOP and campaigns structures for paid search campaigns that improved funnel conversion rates by 83% and improved conversion by 3x. At Axonics (now Boston Scientific) I implemented digital campaigns that grew spend and qualified leads by 10x and become the most profitable channel within the company. At Einstein Industries I was able create and implement a marketing product with 0 clients to over 167 clients in less than 3 years with 85% retention after 2 years and generating 1.6MM annually in company revenue. A lot of my success was due to my extensive knowledge in marketing and operations and my ability to organize large amounts of tasks in a simple set of project managed steps. Another part of my success was my ability to locate great talent and mentor/teach. Several of my former colleagues that have trained under me have gone on to work at some of the largest tech companies in today’s news.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Paid Media Marketing Strategy and Management at Right Side Up

January 1, 2022 - December 31, 2023

Freelance digital marketing for domestic and international clients; paid media strategy and management.

Sr. Demand Generation Manager – Paid Search at F5

January 1, 2022 - Present

Lead global demand generation and paid search efforts; develop digital playbook; manage media plans; optimize content and SEO; drive ABM and lead generation; transitioned Threat Stack brand to F5 Distributed Cloud AIP; increased organic traffic, MQLs, and efficiency.

Head of Global Digital Marketing at XE.com

January 1, 2020 - December 31, 2022

Develop and own digital media strategy across desktop, mobile web and mobile app for paid channels in NA, APAC, and Europe; manage budgets to achieve forecasted registrations and first-time trading; optimize app usage; lead data analysis with BI; supervise paid media teams; align with brand and lifecycle teams; delivered significant KPI improvements.

Paid Media Marketing Strategy and Management at Boston Scientific (formerly Axonics) – Contract / Freelance

January 1, 2019 - Present

Paid media strategy and management for medical device company; contract/freelance engagements.

Ecommerce Marketing Strategy and Management at Cart Partners

January 1, 2016 - December 31, 2022

Ecommerce platform and DTC digital marketing agency for regional and domestic US ecommerce clients; ecommerce marketing strategy and management.

Director – Paid Media at Einstein Industries

January 1, 2016 - December 31, 2020

Spearheaded paid media strategy and team for DTC marketing and B2B/B2C clients; managed monthly budgets >$1MM; reduced CPL by 25% in 30 days; decreased cost per sale by 50%; saved clients ~$300k/year; expanded client base; improved retention and spend; boosted productivity.

Senior eMarketing Manager at WebMetro

January 1, 2009 - December 31, 2015

Digital marketing strategist for direct-to-consumer and B2B/B2C clients; managed budgets >$1MM monthly; achieved CPL reductions and lead growth via contextual advertising; improved client ROI and transfer rates; reduced branding costs.