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Hi, I’m Phil Helm, a product-minded engineer focused on building web products that grow, perform and last. I specialise in product development, SEO, Core Web Vitals, design systems, CMS, and product optimisation. I use AI-assisted workflows and observability to ship faster and learn from data.…

Phil Helm

Front-End Developer, SEO Expert, Full Stack Developer, +1

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Hi, I’m Phil Helm, a product-minded engineer focused on building web products that grow, perform and last. I specialise in product development, SEO, Core Web Vitals, design systems, CMS, and product optimisation. I use AI-assisted workflows and observability to ship faster and learn from data.…

Available to hire

Hi, I’m Phil Helm, a product-minded engineer focused on building web products that grow, perform and last. I specialise in product development, SEO, Core Web Vitals, design systems, CMS, and product optimisation. I use AI-assisted workflows and observability to ship faster and learn from data.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Staff Software Engineer at Lottie

February 1, 2025 - November 2, 2025

Achieved and maintained Lottie’s first sustained Core Web Vitals pass; created playbooks, monitoring and alerts; upskilled engineers. Raised technical SEO site health from ~60% → ~95%, improving crawlability and rankings. Enabled paid marketing efficiency & testing, contributing approx. £300k annualised revenue uplift. Championed AI engineering adoption (pair-programming assistants, code generation, test generation, analytics), improving developer efficiency and delivery speed across teams.

Lead Software Engineer at RVU

February 1, 2025 - February 1, 2025

Led a content platform migration (Node.js, React, Qwik, Contentful, Builder.io) enabling non-engineering teams to ship high-quality, SEO-optimised pages with A/B testing & personalisation. £3m+ annual uplift; powers >50% of Uswitch.com and 100% of Money.co.uk. Established a web performance programme (monitoring/alerts) and achieved maintained good Core Web Vitals across site. Built and rolled out a multi-brand design system (Figma → React), cutting delivery time and raising consistency; adopted by all product teams. People & delivery: line management, coaching, stakeholder roadmapping, and external agency oversight. Edge/infra: Fastly (personalisation/testing at edge), Kubernetes microservices, AWS, Terraform.

Senior Software Engineer at Uswitch

July 1, 2021 - July 1, 2021

Delivered features for Uswitch Mobiles and the home energy switching journey; contributed to the Bankrate UK launch. Owned delivery, stakeholder comms and cross-team initiatives (shared app framework, component libraries). Mentored junior engineers and improved engineering practices. Built data pipelines & dashboards (GA/Segment → BigQuery → Data Studio/ Tableau) to define KPIs and guide strategy.

Software Engineer at Uswitch

June 1, 2019 - June 1, 2019

Migrated Uswitch Mobiles from Rails to Node + React, enabling rapid A/B testing, stronger SEO and higher conversion. Improved developer productivity with CI/CD and containerised cloud infra (Docker/Kubernetes on AWS). Worked closely with SEO/Product to deliver high-performing landing and transactional pages.

PIMLOC Software Engineer at PIMLOC

June 1, 2018 - June 1, 2018

Built frontend app to browse, search and classify images through your photo library using web technologies React + Redux.

Software Developer at Oxford Metrics (OMG Life)

December 1, 2016 - December 1, 2016

QA and Software Engineer; helped bring Autographer, the world’s first intelligent wearable camera, to market. Tested hardware devices and desktop app; built features for a web-based photo browser desktop app similar to Electron.