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Role
Art Director
Show & Event Manager
Illustrator

Responsibilities
The art installation DIS-CON-NEC-TED originated from the need to create a space for underrepresented voices in our community.

Our aim – to give a platform to those who find themselves caught between different ways of life. This gives them a nuanced and unconventional take on the world, as they don’t prescribe to the definitions and labels that are given to them.

The show originally set for April 2020 had its them made even more poignant by the events of the year. Re-organised for later in the following year. As Art Director and contributor to the show I had many hats to wear, having to source, contact and organise the artists, securing a venue, procuring funding, marketing, event and website design, as well as running multiple launch and sponsor events.

After a successful launch and sponsor event, the show garnered a decent amount of visitors with regular foot traffic as well as being featured in local independent cultural publications. Sponsors also approached for involvement of future iterations of the show.

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Role
Brand Designer
Motion Graphics Designer

Responsibilities
Accessercise is a fitness app like no other, founded by Britain’s world champion Para-Powerlifter, Ali Jawad, multiple world champion sailor Sam Brearey and FT top ranked European lawyer & AEQUO founding partner Yulia Kyrpa.

My task involved developing a brand that incorporated the core values of the client – accessibility and aspiration, using their requested palette of gold and purple, colours used to reflect the winning spirit of their founder Ali Jawad. On researching the space it became clear that no app like this had been created in the past leaving a clean slate for design in this sector. Key goals were to be an exciting, active and non-restrictive brand. Once the logo and brand outline was created developing accessible brand options, animations and materials for the app, pitch and marketing purposes.

The mark was created to have a sense of action with the 1972 Olympic pictographics as a base, a visual cue leading back the in the Paralympic background of the founder. Since soft launch in December 2021 the brand continues to grow from strength to strength with an audience of 500,000 leads generated.

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These letters were created to show what Surface Ritual as a concept means. Limitless mediums, foraged natural elements used to create treasured ornaments. Items which that have deep connects to West African practices, patterns, and weaves. Blended with the materials of local Scottish surroundings. Each of them with an Adinkra charm acting as wards and keepsakes.

A group of pieces for Hot Snakes Studio – Year of the Snake Exhibition.

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Role
Graphic Designer

Responsibilities
Founded in 2018, Fringe of Colour is a multi-award-winning initiative dedicated to supporting People of Colour at arts festivals in Scotland and beyond. Their hybrid arts festival, Fringe of Colour Films, celebrates the creative work of people in Scotland and around the world, through online streaming, in-person screenings, and a podcast series.

This project involved developing visually captivating promotional materials such as posters, billboards, and digital program that reflect the festival’s diversity and themes developed from the orignal poster. Collaborating closely with the festival board to ensure cohesive branding and impactful visual storytelling.

In-Person audiences were welcomed to enter the festival through the bright, capacious doors of one of Edinburgh’s most historic art spaces – the one and only Summerhall. This as well as support from Jackarts allowed for city wide billboard advertising. With multiple screening rooms, wheelchair and reduced mobility access, stunning architecture and an abundance of good café and bar spaces, Summerhall provided a beautiful home for the festival and it’s audiences.

Spanning a week the festival ran for a week at Summerhall, Edinburgh and online.

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Role
Graphic Designer
Responsibilities

Copenhagen Collective a new acrobat circus collective required a suite of materials for their newest show’s Edinburgh Fringe debut. With the a theme of expression and creation my creative concept looked to bring the explosive creative energy found in their performances to their campaign, as well as making sure it was accessible to families. Using classical animal illustrations and a strong direction in the layout to give the feeling of movement. This campaign launched to great success with the The Genesis well-received by audiences and critics. Noted for its impressive acrobatics and storytelling.

The Genesis premiered in Copenhagen at Baltoppen LIVE, and continued its acclaimed tour across Europe including the Edinburgh International Fringe Festival 2025.

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Role
Creative Director
Art Director
Responsibilities

LandVault are an end-to-end metaverse solutions provider who can help you buy or rent land, build and design a unique location, and activate it for consumers.

As Creative Director, my role was to lead and manage a team of designers, film-makers, illustrators, and 3D artists in the creation of brand guidelines and engaging creative materials.

This involved working closely with the teams to understand the vision of the project, providing guidance and direction to ensure that all materials align with the brand’s overall aesthetic and messaging.

I was also responsible for overseeing the design process from start to finish, collaborating with the team to come up with ideas and concepts, providing feedback and direction on individual pieces, and ensuring that all materials were produced to the highest standards.