Philip Rae

Designed and developed motion graphics and digital creative assets for national and international brand campaigns across social and digital platforms. Led video production workflows, including storyboarding, animation, editing, sound integration, and final output preparation. Partnered closely with brand marketing, social, and communications teams to ensure all creative work aligned with corporate brand guidelines and campaign objectives. Prepared final design and motion files for distribution across multiple platforms, ensuring accuracy, consistency, and technical compliance. Contributed to increased engagement and improved production efficiency through scalable motion toolkits.

Developed motion graphics, videos, digital assets, and print materials in collaboration with Branding and Marketing Communications teams; partnered with Enterprise and Corporate Communications stakeholders to ensure visual consistency. Designed and animated 70+ visual and motion assets for campaigns that promoted education and awareness on digital channels, resulting in a 6% increase in social engagement. Laid out reports, campaign materials, and donor-facing communications in accordance with institutional brand standards. Supported the re-launch of a major university campaign that exceeded timelines by eight years and contributed to $2B in donations, using motion to enhance clarity, consistency, and emotional impact. Participated in project planning meetings and provided regular creative updates to ensure alignment with strategic objectives.

Led branding, UX/UI design, and development of marketing materials for a mobile app launch, ensuring consistency across product, content, and marketing touchpoints, resulting in a 7% increase in brand recognition. Directed and produced 60+ educational video modules, overseeing storyboarding, filming coordination, editing, animation, and post-production delivery. Delivered projects ahead of schedule while maintaining high standards of quality and documentation.