I’m Studio Phoebe, a graphic designer and brand designer with a passion for blending creativity and practicality to deliver eye-catching solutions for clients around the world. I’ve built branding, web design, print, digital, and large-format design across diverse industries, with a global reach spanning Australia, the UK, the US, and Europe. Regular trips to London enriched my understanding of the UK market and global consumer landscapes, helping me navigate international markets with insight and ease. I take pride in attention to detail and in creating work that not only looks great but also communicates the message clearly and effectively. My goal is simple: to surpass expectations and craft designs that connect with people and drive real results. As a senior freelance designer and global design lead, I shape brands’ visual language, collaborate with decision-makers on strategy, and ensure consistency across marketing collateral, packaging, and campaigns. I’ve led teams, mentored designers, and delivered campaigns for high-profile clients including Bali Body, Bondi Sands, and the University of Sydney, always aiming for high quality and brand integrity.

Phoebe

I’m Studio Phoebe, a graphic designer and brand designer with a passion for blending creativity and practicality to deliver eye-catching solutions for clients around the world. I’ve built branding, web design, print, digital, and large-format design across diverse industries, with a global reach spanning Australia, the UK, the US, and Europe. Regular trips to London enriched my understanding of the UK market and global consumer landscapes, helping me navigate international markets with insight and ease. I take pride in attention to detail and in creating work that not only looks great but also communicates the message clearly and effectively. My goal is simple: to surpass expectations and craft designs that connect with people and drive real results. As a senior freelance designer and global design lead, I shape brands’ visual language, collaborate with decision-makers on strategy, and ensure consistency across marketing collateral, packaging, and campaigns. I’ve led teams, mentored designers, and delivered campaigns for high-profile clients including Bali Body, Bondi Sands, and the University of Sydney, always aiming for high quality and brand integrity.

Available to hire

I’m Studio Phoebe, a graphic designer and brand designer with a passion for blending creativity and practicality to deliver eye-catching solutions for clients around the world. I’ve built branding, web design, print, digital, and large-format design across diverse industries, with a global reach spanning Australia, the UK, the US, and Europe. Regular trips to London enriched my understanding of the UK market and global consumer landscapes, helping me navigate international markets with insight and ease. I take pride in attention to detail and in creating work that not only looks great but also communicates the message clearly and effectively.

My goal is simple: to surpass expectations and craft designs that connect with people and drive real results. As a senior freelance designer and global design lead, I shape brands’ visual language, collaborate with decision-makers on strategy, and ensure consistency across marketing collateral, packaging, and campaigns. I’ve led teams, mentored designers, and delivered campaigns for high-profile clients including Bali Body, Bondi Sands, and the University of Sydney, always aiming for high quality and brand integrity.

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Language

English
Fluent

Work Experience

Senior Freelance Designer at Studio Phoebe
January 1, 2024 - Present
As a senior freelance designer, I shape the visual language of brands as they grow and collaborate with key decision-makers. I lead design strategies to ensure alignment with evolving identities, develop marketing collateral, packaging, and advertising campaigns, and ensure consistency across touchpoints. I blend creativity with practicality to deliver eye-catching, on-brand work that communicates effectively and drives conversions.
Senior Freelance Designer at Bali Body
June 1, 2024 - September 11, 2025
I supported the team in crafting captivating assets that enhance the brand’s appeal. I focused on art direction, campaign ideation, and promotional design, ensuring top-notch work for product launches and events, while maintaining Bali Body’s distinct visual identity and staying ahead of industry trends.
Global Design Lead & Manager at Bondi Sands
January 1, 2024 - September 11, 2025
As Design Lead supporting the Design and Business functions, I translated creative visions into impactful assets and managed a team of designers. I provided guidance and feedback to foster career growth, led art direction and campaign-based work, designed promotional materials for key events and retailers, and ensured consistency in the brand language across touchpoints, especially for product launches.
Graphic Designer at b.box for kids
April 1, 2021 - September 11, 2025
I created appealing and innovative designs resonating with a younger audience, collaborated with brands like Disney and Hello Kitty, stayed on-trend to ensure relevance, worked with the marketing team to reflect the brand identity, and honed my craft under the guidance of a senior designer, meeting deadlines and implementing thorough reviews.
Senior Freelance Designer at GEM, Hey Bud, Bangn Body, Le Tan, Farm Foods, Slickhair, University of Sydney, Mr. Smith
January 1, 2024 - Present
Shaped visual language across multiple brands, collaborating with decision-makers to align evolving identities with marketing collateral, packaging, and advertising campaigns. Ensured consistency across touchpoints by advocating for brand guidelines and design strategies that translate into effective, market-ready assets.

Education

Bachelor of Communications (Design) at Swinburne University
January 1, 2015 - January 1, 2018
Diploma of Design at Swinburne University
January 1, 2014 - January 1, 2014
Victorian Certificate of Education at Melbourne Girls Grammar School
January 1, 2010 - January 1, 2013

Qualifications

Design Capstone Project
January 1, 2018 - December 31, 2018

Industry Experience

Education, Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet