Available to hire
I am a WordPress & Front-End Developer with 20+ years of experience designing, building, and optimizing high-performance websites and digital experiences. Expert in WordPress theme and plugin development, front-end architecture, and responsive UX/UI design, with a proven track record of delivering accessible, SEO-friendly, and analytics-driven solutions. Skilled at leading cross-functional teams, translating business goals into engaging digital products, and driving measurable improvements in site performance, user engagement, and brand impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead Web Developer at St. George’s University
May 1, 2023 - September 12, 2025Architected, built, and maintained the university website with a focus on scalability and user experience; converted on-page content to trackable data; developed paid landing pages and tracked performance in Google Analytics; implemented geolocation to target potential students based on IP; served as lead developer, trained team in best practices, and chaired the Website Governance Council to review portal applications and external digital efforts.
Adjunct Professor at Pennsylvania College of Art & Design
September 1, 2021 - PresentDeveloped curriculum and syllabus for GD Web Studio I; taught fundamentals of cross-browser, responsive web development using HTML, SCSS, PHP, jQuery, and WordPress; conducted lectures, studio time, and office hours; adapted instruction to ensure student success.
Owner at Pete Hudack, LLC
January 1, 2001 - PresentProvide web development, design, and marketing services; manage projects and team milestones; develop branding and digital marketing for clients; build scalable websites and offer SEO and e-commerce solutions.
Senior Web Developer & Team Lead at Tower Marketing
July 1, 2020 - September 12, 2025Led a development team to craft high-quality, ADA-compliant, responsive websites; served as liaison between design, SEO, and development; implemented CSS Grid to modernize layouts and improve turnaround times; collaborated with back-end developers on client-specific technologies; participated in IT Committee.
Front-End Developer & Digital Designer at Grit Marketing
October 1, 2016 - September 12, 2025Designed and developed responsive websites using HTML, CSS, WordPress, PHP, and jQuery; managed all phases from wireframes to launch; created standardized site-build processes; collaborated with SEO to improve rankings; empowered clients to maintain content via intuitive backend interfaces.
Design Manager at Ecore International
June 1, 2013 - September 12, 2025Managed design team, freelancers, photo shoots, and advertising; brought in-house work previously outsourced; developed award-winning websites, e-commerce platforms, mobile apps, and email campaigns; rebranded 11 business units; produced print collateral and tradeshow materials.
Front-End Developer & Digital Designer at ING
April 1, 2008 - September 12, 2025Designed and developed websites, microsites, Flash presentations, email campaigns; implemented new web technologies for marketing platforms; developed branding standards across electronic media; designed print material.
Graphic & Web Designer at Misco Products
July 1, 2007 - September 12, 2025Designed private label and retail brand identities, packaging, and websites; led in-house marketing agency; maintained client relationships; provided web design direction and marketing strategy.
Owner at Pete Hudack, LLC
January 1, 2001 - PresentOperate a design and development practice delivering scalable websites, branding, marketing, and e-commerce solutions. Help clients improve exposure through SEO and organic search techniques, and provide ongoing marketing support.
Front-End Developer & Digital Designer at Grit Marketing
April 1, 2018 - September 12, 2025Designed and developed responsive websites using HTML, CSS/SCSS, WordPress, PHP, and JavaScript. Managed all phases of site builds from wireframes to launch. Established standardized processes to empower clients to maintain and update their sites via intuitive backend interfaces.
Front-End Developer & Digital Designer at ING
April 1, 2008 - September 12, 2025Designed and developed websites, microsites, flash presentations, email campaigns, and interactive media for insurance divisions. Implemented new web technologies to provide a solid marketing platform and established branding standards for electronic media.
Graphic & Web Designer at Misco Products
July 1, 2007 - September 12, 2025Designed private label and retail brand identities, packaging systems, websites, and advertising campaigns. Led design direction and brought outsourced work in-house. Supported online sales through web design and marketing efforts.
Design Manager & Webmaster at Ecore International
June 1, 2013 - September 12, 2025Managed design team, freelancers, photo shoots, and advertising campaigns for a large manufacturing company. Rebranded 11 business units and subsidiaries. Led development of award-winning websites and e-commerce, as well as mobile apps and email campaigns. Oversaw tradeshow visuals and marketing literature.
Web Developer at Pennsylvania College of Health Sciences
July 1, 2020 - May 1, 2023Managed all front-end and WordPress development across global education sites, driving a 26% increase in conversions and measurable SEO improvements. Rebuilt the web architecture to unify branding, ADA compliance, and responsive frameworks. Brought WordPress development in-house, reducing vendor costs. Chaired the Website Governance Council overseeing site governance, accessibility, and digital performance. Designed and implemented a custom WordPress ticketing system to streamline external web requests.
Senior Web Developer & Team Lead at Tower Marketing
April 1, 2018 - July 1, 2020Delivered responsive, ADA-compliant websites using WordPress, HTML5, CSS3/SCSS, and JavaScript. Integrated SEO and analytics tools (Yoast, Google Tag Manager, GA) to enhance tracking and visibility. Led adoption of a modern front-end framework, cutting development time and improving maintainability. Collaborated closely with designers and SEO specialists to align UX/UI with marketing goals.
Front-End Developer & Digital Designer at Grit Marketing
July 1, 2013 - October 1, 2016Led in-house web and design operations for 11 brands, including full WordPress migrations and redesigns. Oversaw website strategy, SEO, and UX/UI across all business units. Directed a creative team delivering award-winning web, print, and digital campaigns.
Senior Web Designer & Front-End Developer at Spencer Marketing
October 1, 2016 - April 1, 2018Developed responsive WordPress websites and front-end designs for multiple clients. Implemented modern front-end practices and improved performance and accessibility. Collaborated with marketing and design teams to align UX/UI with brand goals.
Design Manager & Webmaster at Ecore International
April 1, 2008 - June 1, 2013Led in-house web and design operations for multiple brands, including full WordPress migrations and redesigns. Oversaw website strategy, SEO, and UX/UI across business units. Directed a creative team delivering campaigns across web and digital channels.
Front-End Developer & Digital Designer at ING
July 1, 2007 - April 1, 2008Developed front-end interfaces and digital design assets for financial services client, collaborating with .NET teams to enhance CMS functionality and UX performance.
Graphic & Web Designer at Misco Products
July 1, 2001 - July 1, 2007Designed private-label packaging, branding systems, and digital marketing materials. Developed and maintained multiple websites under the Misco Web Solutions brand, supporting nationwide marketing efforts via web and email campaigns.
Senior Web Designer & Front-End Developer at Spencer Marketing
April 1, 2008 - June 30, 2013Led web and design operations for 11 brands, managed full WordPress migrations and site redesigns, improving site performance and user engagement; oversaw SEO, UX/UI strategy; contributed to award-winning campaigns; developed modular front-end frameworks and collaborated with .NET developers to expand CMS capabilities.
Senior WordPress & Front-End Developer at Pennsylvania College of Health Sciences
July 1, 2020 - May 1, 2023Drove a 26% lift in conversions and improved search visibility across education sites through SEO optimization, analytics integrations, and targeted front-end improvements. Rebuilt and modernized institutional web architecture across WordPress sites, standardizing branding, ADA/WCAG compliance, and mobile responsiveness. Eliminated reliance on outside vendors by moving WordPress development in-house, reducing annual costs by over $200,000 and establishing internal workflows and code repositories. Chaired a 12-member Website Governance Council, driving accessibility compliance and digital standards across 100+ pages. Designed and built a custom WordPress ticketing system handling 100+ monthly web requests, reducing turnaround time by 40% and improving workflow transparency.
Experience Lead Web Developer at St. George’s University
May 1, 2023 - PresentArchitected a WordPress multisite ecosystem supporting multiple international domains, improving scalability, accessibility, and user engagement. Improved analytics accuracy and content performance reporting by migrating static site assets to structured data via Google Tag Manager and custom schemas. Increased lead generation and conversion rates through geolocation-targeted landing pages. Implemented a headless architecture enabling faculty to publish content independently, reducing publishing turnaround and bottlenecks. Increased RFIs and on-site engagement by 24% through systematic A/B testing across key conversion points. Led and mentored a cross-functional team of 3 developers and designers, establishing front-end standards and driving internal skill development. Managed 15+ concurrent development projects using Agile methodologies, maintaining on-time delivery.
Senior Web Designer & Front-End Developer at Spencer Marketing
July 1, 2013 - October 1, 2016Engineered modular front-end frameworks for high-traffic tourism platforms using HTML, CSS, jQuery, and PHP, resulting in a 35% reduction in page load times and measurable gains in overall site performance. Collaborated closely with .NET development teams to extend CMS functionality and optimize UX workflows, improving system usability and significantly reducing ongoing maintenance overhead. Led UI design for LocalFlavor.com (now clipp.com) and its companion mobile application using Adobe XD and Figma, driving an 18% increase in click-through rates and a 12% improvement in app retention.
Education
BFA, Communication Design at Kutztown University
January 1, 1994 - January 1, 1998BFA at Kutztown University
January 1, 1994 - January 1, 1998BFA, Communication Design at Kutztown University
January 1, 1994 - January 1, 1998BFA, Communication Design at Kutztown University
January 11, 2030 - January 1, 1998BFA, Communication Design at Kutztown University
January 11, 2030 - January 1, 1998BFA, Communication Design at Kutztown University
January 1, 1998 - May 8, 2026Qualifications
Industry Experience
Software & Internet, Education, Media & Entertainment, Professional Services, Non-Profit Organization, Healthcare
Architected and led development of a WordPress multisite ecosystem supporting multiple international domains, enhancing scalability, accessibility, and user engagement metrics.
Converted static site assets into structured, trackable data using Google Tag Manager and custom schemas, improving analytics accuracy and content performance reporting .
Designed and implemented geolocation-targeted landing pages, boosting lead generation and improving conversion rates across key demographics.
Mentor and lead a cross-functional team of developers and designers, establishing front-end best practices and promoting internal growth.
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